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Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness. With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

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Dyson Launches the Dyson Airwrap Styler

Dyson Launches the Dyson Airwrap Styler

Staff

Following the Dyson Supersonic hair dryer, Dyson has unveiled its second piece of beauty technology: the Dyson Airwrap styler, which uses jets of air to allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes.

Living Proof’s PhD Body Builder

Living Proof Releases PhD Body Builder Hairspray

Staff

Living Proof’s PhD Body Builder is a breakthrough body building hairspray that has a customizable nozzle to create instant, buildable body with airiness and movement while allowing you to customize the amount of product you use.

Ash Fortis Raises Awareness for Invisible Disabilities Week

Ash Fortis Raises Awareness for Invisible Disabilities Week

by Staff

Illnesses like arthritis, lupus and Crohn's aren't always apparent to others, but can be crippling just the same. Butterfly Circus educator Ash Fortis raises awareness for Invisible Disabilities Week by sharing her struggle with Crohn's during an Instagram takeover for Ecoheads.

STAMP 2018: Creating a Salon Mantra or Mission Statement

STAMP 2018: Creating a Salon Mantra or Mission Statement

by Staff

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

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