Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Stacey Soble wrote

Growth After a Walkout

by Stacey Soble

Every salon owner fears a walkout, and most will experience one at some point in their salon’s history. For Maggie DiFalco, owner of Maggie the Salon in Pembroke Pines, Florida, that dark day arrived in 2011, after five years of consistent ...

STAMP 2015: Nuovo's Website

STAMP 2015: Nuovo's Website

by Stacey Soble

NuovoSalonGroup.comNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoWhen Owners Terry McKee and James Amato launched the new website for Nuovo Salon Group, their main goal was for it to act as an online portal for the ...

STAMP 2015: Scott J's Website

STAMP 2015: Scott J's Website

by Stacey Soble

ScottJ.comScott J SalonsNew York, New YorkOwned by: Scott BuchananScott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize ...

STAMP 2015: Impressions' Print Ad

STAMP 2015: Impressions' Print Ad

by Stacey Soble

The Downside CampaignImpressionsOwner: Kitty TierneyFor Impressions, their Downside campaign has staying power. It was honored with a STAMP in 2012, and Owner Kitty Tierney’s latest print ads in the same campaign is capturing our interest ...

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