Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Stacey Soble wrote

How Salons Track Goals

How Salons Track Goals

by Stacey Soble

In the salon world, what gets measured, gets accomplished. SALON TODAY asked three salon owners what Key Performance Indicators (KPIs) they measure and review during one-on-one staff meetings.SALON VISAGE, Knoxville, Tennesse, owned by Belinda ...

Andrew Dale, CEO and Founder of Unite

Strategic Hiring

by Stacey Soble

The first step in growing your salon business is surrounding yourself with the right team, says Andrew Dale, founder of Unite who also teaches the Paramount Business program to member salons.“Finding the right people is about creating a ...

Greg Smith, vice president of real estate for SportClips.

Finding Park Place

by Stacey Soble

As vice president of real estate for SportClips, Greg Smith knows a thing or several about selecting a superb site for a new salon. On a daily basis he’s working with area developers to find locations for the franchisees, reviewing market ...

The Pareto Principle

The Pareto Principle

by Stacey Soble

A few years back, my son Charlie received an interesting holiday gift—it was a small punch machine that made guitar picks out of old credit cards. After several months, Charlie had a bowlful of picks, and I laughed after looking through ...

Lemonade Marketing

Lemonade Marketing

by Stacey Soble

Like most salon owners, Bryan Nunes was feeling stressed about the investment he had made in his first business venture when he was preparing to open the doors at Blo in Raleigh, North Carolina, ten years ago. Each day, he was hit with a new ...

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