Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Stacey Soble wrote

Don Bewley: A True Believer

Don Bewley: A True Believer

by Stacey Soble

On October 30, while hundreds of salon owners made their way to San Diego for Eufora International's Vision Quest, the company’s co-founder and leader, Don Bewley, passed away suddenly and unexpectedly. He was 63.  As ...

Structuring Your Business

Structuring Your Business

by Stacey Soble

For any successful business, the first step is choosing the legal business structure. The proper legal foundation for a business structure protects the owner's hard work. The owner's decision impacts the business's tax liability, the ...

Color Clients, Color Habits

Color Clients, Color Habits

by Stacey Soble

Haircolor services are some of a salon’s most lucrative opportunities, but also among the most technologically complex items on the menu. To achieve beautiful color results, your team’s expertise is critical in guiding your ...

Ryan Cortello and Courtney Costello developed a solid system for fueling salon growth by...

How to Groom Your A-Team

by Stacey Soble

Whether you’ve only been in business a few years or are an industry veteran, it’s tempting to spend revenue on updating your space, investing in new technology or financing new client incentives. Although these are all worthy ...

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