Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Stacey Soble wrote

You can see Civello’s retail strategy in place by studying the layout of one of the salons he’s...

Designing for Retail Success

by Stacey Soble

A solid salon or spa design starts on paper, with a detailed floor plan. Not only is that important for the flow of stylists and client through the service areas, but careful planning in the retail section can have a dramatically positive impact ...

Anthony Garubo says you can keep your stylists away from the lure of higher commissions and...

The Best Staff Retention Tool

by Stacey Soble

Anthony Garubo, owner of Anthony Garubo Salon in Maplewood, NJ, learned the hard way how create a staff that would stay. “Decades ago, I was arrogant, and I had a devastating walk out,” recalls Garubo. “Now, I know I ...

Are You Oversharing?

Are You Oversharing?

by Stacey Soble

When problems arise in the salon, your team’s first priority should always be to make things right. Customers don’t need to know the details.According to John DiJulius, owner of the John Robert’s Spa chain in Cleveland and the ...

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