Paul Tate is the CEO and resident sales guru of Shortcuts North America - leading the team renowned for bringing smart technology to the salon, spa, school and walkin business industries.
by Paul Tate
Although recent rains have alleviated immediate concern over drought, environmentalists warn that water shortages are a new reality. How does that impact a water-reliant industry like beauty? Learn what you can do to help.
Shortcuts' Paul Tate shares four technology tips that drive client retention.
Shortcuts' Paul Tate helps offers 7 strategies to help salons boost their holiday sales.
Shortcuts' Paul Tate offers some strategies for encouraging clients to post positive online reviews.
Shortcuts' Paul Tate offers some excellent tips for handling a bad online review.
Prospective clients are relying more and more on online reviews when researching and selecting their next salon, so Shortcuts' Paul Tate takes a look at all the review sites.
Shortcuts' Paul Tate shows you how to incorporate tablets in your salon to bridge the mental gap between the service and the retail opportunity, resulting in higher retail sales.
Shortcuts' CEO Paul Tate shows you how to make your front desk team more focused on the clients in your salon by embracing new services available through mobile phones.
Shortcuts CEO Paul Tate takes a look at how the tablet will change the chairside consultation and strengthen the relationship between the stylist and the client.
Shortcuts Paul Tate shows you three direct routes to making more money and how to measure employee performance on each one.