Meg McCall is the director of marketing for MINDBODY, a developer of online business management software for salons and other wellness-based organizations. McCall holds and MBA and has a love of writing. Her long-term understanding of other wellness industries offers a unique perspective to salon owners. For more information on MINDBODY, visit www.mindbodyonline.com/salon .
Online booking can be a big pressure relief to your front desk, but some owners are still hesitant to test those waters. MINDBODY's Meg McCall eases those fears with these great Dos and Don'ts about online booking.
Going to the salon is so much more than just getting your hair done. It's a chance to relax, hang out in a cool place, and catch up with a friend. A salon appointment is as much a social experience as it is a service. Atmosphere and personality are what separate one salon from another, and for this reason, a person's salon choice can be based as much on these attributes as on stylists' skills.
The personal time and attention you give your clients is what keeps them coming back. You know their likes and dislikes (the more blonde the better!), their triumphs and failures, and even their plans for the weekend. The client-stylist bond is sacrosanct.