Anne Moratto

Director of Brand Content Strategy, MODERN SALON and NAILS

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards.  She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards.  As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell.  Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.

Anne Moratto wrote

The Tech Forecast

by Anne Moratto

In a constantly shifting technological landscape, these industry leaders are alert to new innovations in their market. We asked them: “What future technology do you have your eye on, and how will it shape the client experience?”

Andis' Dave Diggs, Sexy Hair's Stephanie Polansky and Salon 124's John Palmieri tackle a...

Mindset: Social Studies

by Anne Moratto

Today's job-seekers are looking for employers whose values align with their own. On that same note, employers want to know a prospect will be a valuable addition to the team. This month, we asked several industry leaders, "What's ...

Farouk Shami, the founder of Farouk Systems, has announced his return as Chairman and CEO of...

Farouk Shami Returns as CEO of Farouk Systems

by Anne Moratto

On April 8, 2016, Farouk Shami announced his return as Chairman and CEO of Farouk Systems, Inc. Shami, who founded the haircare company that includes brands CHI and BioSilk in 1986 out of Houston, Texas, announced his son, Rami Shami, will ...

Mark Cuban and Co-Founder of Paul Mitchell, John Paul DeJoria, at Beauty Pitch 2015.

Beauty Pitch Returns to PBA Beauty Week

by Anne Moratto

The Professional Beauty Association (PBA) and Cosmoprof North America (CPNA) announce the return of Beauty Pitch, to be held Saturday, July 23, 2016. Hosted by CPNA, this one-of-a-kind beauty-centric competition will be held in Las Vegas during ...

Image posted on www.styleseat.com by Mercedes Trahan
Salons by Jc Davenport Village in Austin, TX

StyleSeat Acquires BeautyBooked

by Anne Moratto

StyleSeat, a leading mobile and online destination for booking beauty and wellness appointments, announced that it will acquire NYC-based BeautyBooked - a discovery and booking platform for high end salons and spas. The acquisition of ...

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