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Alison Alhamed

Alison Alhamed

Editor in Chief, MODERN SALON

As Editor in Chief, Alison Alhamed shapes the content and voice for MODERN SALON's social media platforms, digital channels and monthly print magazine. Alison collaborates closely with salon professionals, social influencers, brands and industry personalities to connect them with our community of readers and followers. As a beauty editor, public speaker and licensed cosmetologist, Alison was named one of Folio magazine's 13 Under 30 emerging leaders in publishing. She regularly judges industry competitions; presents on how to build a following on social media; collaborates with brands on photoshoots, marketing and advertising campaigns; and is passionate about the professional salon industry.

Alison Alhamed wrote

Collective-Buying Coupons

by Alison Alhamed

Group-buying sites, such as Groupon and LivingSocial, are the latest craze among the price-obsessed consumer, and the next evolutionary step in the social media craze. Rather than offer standard discounts, these sites allow for business to get involved with ‘collective buying,’ meaning they offer a discounted rate to consumers only after a certain number of people have agreed to pay the discount. But how do they impact the business owners who offer their products and services? Some salons believe they are an effective way of bringing in new clients in a tough economic climate, others think they only attract fair-weather fans who are only after the discount and that the price for that is simply too high.

Asian Fusion: Emmetts The Studio

by Alison Alhamed

BUILT IN THE 1920s, the old lighting store in Indianapolis, Indiana, now houses Emmetts The Studio, owned by Emmett Cooper and Naieem Abdool. Throughout the two-levels, Asian-inspired furnishings meet modern decor—Tibetan drum tables, brass dragon chandelier, French chairs covered in brindle cowhide, pine wood floors, full-length ceiling mirrors, energy-effi cient LED track lighting and eco-friendly painted walls. Walk down the stairs to the lower level of the studio for a look at the open color bar with private make-up rooms and treatment areas. A private, Zen-inspired patio allows for group events and private parties, or for clients to relax outside between services. Here, owners Emmett Cooper and Naieem Abdool take SALON TODAY on a tour.

Sustain This! Rustic Reusable

Sustain This! Rustic Reusable

by Alison Alhamed

LOCATED IN MINNEAPOLIS, MINNESOTA, Rue 48 Salon (rue48.com) placed a large emphasis on reusable and rustic materials in the design of their newly launched salon. “We were thoughtful about blending the right sustainable and recycled components into the practical application when appropriate—such as salvaged furniture and interior finishes,” says owner Susan Johnson, including a 110-year old gothic style church pew, an antique end table found in an alley and a steel table from a reclaimed furniture shop.

2010 Vision: Engage Our Future

by Alison Alhamed

To ensure a bright future for professional beauty, it’s critical to engage top potential talent, convince them of the promising careers in cosmetology and provide them with solid educational opportunities. In the past several years, many salon owners have personally shouldered some of this burden by launching their own academies.

2010 Vision: Engage Without Compromise

2010 Vision: Engage Without Compromise

by Alison Alhamed

Over the next decades, the key to a successful business will be strong leaders. While learning how to engage your different audiences will be important, learning to do with no compromise will be the most significant personal change salon owners will make in their leadership thinking and behavior.

2010 Vision: Engage New Business

2010 Vision: Engage New Business

by Alison Alhamed

In 1999 the best-selling business book, The Experience Economy: Work is Theatre & Every Business a Stage taught us that goods and services are no longer enough. The authors Joseph Pine and James Gilmore advised business owners, “to be successful in today’s increasingly competitive environment, companies must learn to stage experiences for each one of their individual customers.”

Angus M Salon, Beverly Hills

by Alison Alhamed

ANGUS MITCHELL, co-owner of Paul Mitchell Systems and an influential educator in the beauty industry, launched his Angus M Salon in Beverly Hills, California, in July 2009. One look inside the 1,800-square-foot space and you can see why Mitchell’s salon has been called, “the cool kid on the block.”

A Computer Program that Reduces Emissions

by Alison Alhamed

An Australian company has launched a new program to reduce emissions created by the world’s billion-plus computers through its new computer carbon offset software. Little Green Genie (LGG) calculates how much energy is used by a computer, and then uses this information to buy a proportionate amount of carbon credits to offset the use.

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