Alison Alhamed

Editor in Chief, MODERN SALON

As Editor in Chief, Alison Alhamed shapes the content and voice for MODERN SALON's social media platforms, digital channels and monthly print magazine. Alison collaborates closely with salon professionals, social influencers, brands and industry personalities to connect them with our community of readers and followers. As a beauty editor, public speaker and licensed cosmetologist, Alison was named one of Folio magazine's 13 Under 30 emerging leaders in publishing. She regularly judges industry competitions; presents on how to build a following on social media; collaborates with brands on photoshoots, marketing and advertising campaigns; and is passionate about the professional salon industry.

Alison Alhamed wrote

Juan Florentino Salon, Beverly Hills, CA

Juan Florentino Salon, Beverly Hills, CA

by Alison Alhamed

If you ask salon owner Juan Florentino to describe his 3,900-square foot salon in Beverly Hills, he would say “modern, Hollywood, glam.” And that description couldn’t be more accurate. The Juan Florentino salon, in the heart of star-studded Beverly Hills, goes to great lengths for full client comfort: even offering clients disconnected VIP rooms for total privacy needs and a backdoor entrance for full seclusion. Sprinkled throughout the space are paintings of faces from pop culture: Elvis, Marilyn, Bob Dylan and Elizabeth Taylor.

Permanent Cosmetics

by Alison Alhamed

Permanent Cosmetics, the implantation of pigment in the upper layers of the dermis, results in natural looking, waterproof color that lasts for years. Procedures include eyebrows, eyeliner and lips; advanced procedures include scar camouflage and areola re-pigmentation.

Add a Shopping Cart to Your Website

by Alison Alhamed

If you want to boost your web presence, add a convenience for clients and bring in additional revenue, consider adding a “shopping cart” icon to your website. thegiftcardcafe.com can offer salons and spas a secure, professional shopping cart system branded with your logo.

Tale of Three Fires (Part 3)

by Alison Alhamed

An electrical fire, an errant spark, arson—fire may devastate a salon’s structure in minutes, but it doesn’t have to devastate the business. With an action plan and a strong management team, a business will carry on, despite the challenges.

Tale of Three Fires (Part 2)

by Alison Alhamed

An electrical fire, an errant spark, arson—fire may devastate a salon’s structure in minutes, but it doesn’t have to devastate the business. With an action plan and a strong management team, a business will carry on, despite the challenges.

Faces of Leadership

by Alison Alhamed

As part of SALON TODAY's coverage of leadership types and analytical and creative thinkers, we asked our sponsors to explore their business history, management style and what they attribute to the company's success.

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