Salon Business News

OPI Artistic Director Chooses Her Polish Partners Carefully

Anne Moratto | October 30, 2012 | 7:43 AM

OPI has co-starred with some of Hollywood’s biggest hit movies and with many of her most glamorous personalities.  For Holiday 2012, OPI got in the spy game, commemorating the 50th Anniversary of James Bond 007 and the latest Bond blockbuster, Skyfall, with a collection of colors that are available in minis, GelColor, magnetic formulas and in towering racks for beautiful salon and store display.  Spring 2012 rocks out with Mariah Carey by OPI, a sophisticated range of shades that include the new textured technology—a pebbled finish that lightly shimmers with fine glitter particles.   OPI is also launching a new GelColor consumer advertising campaign centered around the theme of “Endurance,” inspired by the strength and fortitude of female American Olympians and athletes including gymnast Gabrielle Douglas, volleyball player Misty May-Treanor, race car driver Danica Patrick, and Wimbledon champ Serena Williams.

What attracts OPI to a property or personality?  Suzi Weiss-Fischmann, OPI Executive Vice President and Artistic Director, likes celebrities who make nails a part of their overall look every day.  And what draws her to certain films?  Well, it helps if Daniel Craig is in them.

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SALON TODAY RECOMMENDS: 3 Millennial Salon Owners Rockin' It & Are Front Desks a Thing of the Past?

Lauren Salapatek | July 6, 2018

Get a dose of educational articles that make you think, feel inspired and get motivated on improving your business on In this series, we look at five articles trending right now—from profiles on millennial owners who are "busting the millennial myth" and bringing their salon to new heights; to the evolution of the front desk; to how salon owners’ choose their salon’s names.

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