Close
STAMP

STAMP 2014: Blo's Website

Stacey Soble | August 25, 2014 | 10:15 PM

STAMP 2014: Blo's Website

Justblo.com, justblo.me, blossomatblo.com
Blo, Raleigh, North Carolina
Owned by: Bryan Nunes

While Blo’s previous website was beautiful, several of its features, such as its Flash technology, were antiquated. But owner Nunes didn’t rush to redesign the site. He took his time, investigated every nuance and implemented many functions that were quite revolutionary for the beauty industry.

To create a clean landing page, Nunes chose imagery that had a wider appeal than beauty, which evoked an emotion and connected the user to the brand Blo. The site’s Appointment Consultantion Tool, or ACT, helps new clients book the right service and right length of time with the right stylist by entering information about the client’s needs and uploading a selfie and an inspiration look. A team of three master designers reviews the new client’s request and makes recommendations before she is booked for an appointment.

The salon also created an interactive community that harvests user-generated content from Blo’s social media vehicles instantaneously when it’s tagged with #justblo. That keeps the content fresh and always changing. “Since our designers post before/after images, this page also acts as a look book or consultation tool for many guests who visit and see something they like—it’s amazing,” Nunes says. “It’s our own little Blo community, and the best part is that the content is driven by the users!”

More from STAMP

STAMP
STAMP

STAMP 2018: Offering a VIP Program to Reward Your Clients

Stacey Soble | October 3, 2018

After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.

STAMP
STAMP

STAMP 2018: Creating a Salon Mantra or Mission Statement

October 3, 2018

When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.

STAMP
STAMP

STAMP 2018: Re-Branding Through Marketing Illustrations

Stacey Soble | October 3, 2018

Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.

STAMP
STAMP

STAMP 2018: Try a Guerilla Marketing Campaign

Stacey Soble | September 19, 2018

Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.

Load More