STAMP 2016: Blo's Print Ad
Raleigh, North Carolina
Owner: Bryan Nunes
Because Blo is located close to the airport, it is surrounded by several hotels, many with a shuttle service that delivers to the salon’s shopping center.
“We created this ad to be placed in the in-room guides of local hotels to appeal to the business traveler who needed a last-minute service before a big meeting in Research Triangle Park,” Nunes says. “And it worked. There’s not a week that goes by that a hotel shuttle doesn’t drop someone off at Blo.”
Originally posted on Salon Today.