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Management Practices

STAMP 2016: Blo's Print Ad

Stacey Soble | September 2, 2016 | 10:53 AM

Shhhhh…
Blo
Raleigh, North Carolina
Owner:
Bryan Nunes

Because Blo is located close to the airport, it is surrounded by several hotels, many with a shuttle service that delivers to the salon’s shopping center.

“We created this ad to be placed in the in-room guides of local hotels to appeal to the business traveler who needed a last-minute service before a big meeting in Research Triangle Park,” Nunes says. “And it worked. There’s not a week that goes by that a hotel shuttle doesn’t drop someone off at Blo.”

Originally posted on Salon Today.

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