Sam Leyvas with Stacey Soble As the associate executive director of the Professional Beauty Association, Sam Leyvas provides an optimistic update from the Salon/Spa Performance Index, the quarterly composite index that tracks the health of the U.S. salon/spa industry.
Fueled by continued improvements in service and retail sales along with higher customer traffic levels, the Professional Beauty Association's (PBA) Salon/Spa Performance Index (SSPI) hit a record high in the first quarter of 2010. The SSPIâa quarterly composite index that tracks the health of, and outlook for, the U.S. salon/spa industryâstood at 10e.1 in the first quarter, up 0.5 percent from its fourth quarter level.
"Across the board, improvements were reported in the first quarter, including an increase in service and retail sales, key barometers for the industry," says Steve Sleeper, PBA's executive director. "The salon/spa industry continues to remain resilient and members and non-members alike remain highly optimistic for future growth."
The SSPI is based on the responses to PBA's Salon/Spa Industry Tracking Survey which is fielded quarterly among 800 salon/spa owners nationwide on a variety of indicators. It is constructed so that the health of the salon/spa industry is measured in relation to a steady-state level of 100. Index values above 100 indicate that key industry indicators are in a period of expansion, while index values below 100 represent a period of contraction. The Index consists of two componentsâthe Current Situation Index and the Expectations Index.
The Current Situation Index, which measures current trends in five industry indicators (service sales, retail sales, customer traffic, employees/hours, and capital expenditures), stood at 100.5 in the first quarterâup 0.6 percent from its fourth quarter level. In addition, the Current Situation Index rose above 100 for the first time in the five-quarter history of the Salon/Spa Performance Index, which represents expansion in the current situation indicators.
The Expectations Index, which measures salon/spa owners' six-month outlook, considers the following five industry indicators: service sales, retail sales, employees and hours, capital expenditures, and business conditions. Results of this Index are encouraging and point toward broad based industry growth. Four out of five salon/spa owners expect to have higher service sales and retail sales in the months ahead. Optimism in the direction of the overall economy has prompted owners' plans to raise their number of staff and increase capital expenditures invested in either expansion or remodeling in the next six months.
In addition, the long-term outlook for job prospects in the salon and spa industry is very positive, according to newly released projections (december 2001) by the U.S. Bureau of Labor Statistics (BLS). According to BLS projections, "the number of personal appearance jobs at employment-based establishments will jump 31 percent between 2008 and 2018." Among personal appearance occupations, BLS expects the number of skin care specialists to grow by more than 50 percent between 2008 and 2018, while the number of hairdresser, hairstylist, and cosmetologist positions at employment-based establishments is expected to grow by 31 percent.
Domino’s new Carryout Insurance illustrates that you have a problem when a guest is unhappy, even if it’s not your fault. The DiJulius Group demonstrates the value of having an insurance policy for your salon services.
Buying an existing salon is a quick way to jump into the beauty business, but it can also bring some headaches. Bruce Hakutizwi from us.businessesforsale.com offers you some important points to ponder when considering buying an existing salon.
When it comes to building a strong community, salon owners are frequently on the front line--joining the Better Business Bureau, networking with other businesses and participating in community philanthropic programs. Quint Studer's new book outlines 14 strategies for building a stronger community.
What kind of continuing education do you have at your salon? Are you inspiring your employees to reach their full potential? This month Aveda Means Business covers topics from in-salon education to minimizing stylist turnover. Learn some ways on how to attract stylists who are passionate about the business and who will fit in with your salon’s culture.
Many of the country’s most brilliant, talented and powerful people live and work in the Georgetown neighborhood of Washington, D.C. They’re politicians, diplomats, attorneys. Also professors and students at the nation’s top universities. So, if you’re servicing these people in your salon, you had better be at the very top of your game.
The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.