Adding demi-permanent hair color
ADD THIS SERVICE:
Demi-permanent hair color
USE THIS PRODUCT: Rusk Deepshine Demi
THE COOL FACTOR: Botanical ingredients protect hair as the color processes; economical packaging saves money.
DO THE MATH:
â¢ You charge $60 per Deepshine Demi hair color service
â¢ To 2 clients per day, 10 per week
â¢ You bring in $30,000 more in one year
the service buzz:
Ammonia-free Deepshine Demi incorporates Ruskâs Advanced Marine Therapy formulation to infuse shine, guard against yellowing or brassiness and provide long-lasting, tone-on-tone creme color that fades out gradually. Special ingredients like cera alba (beeswax) condition and nourish the hair.
âWeâve had Deepshine Permanent Color for a long time, and we wanted to add a demi line for the client whoâs hesitant about color or who is just starting to see some gray,â says Karen Bogdan, director of marketing for Rusk. âDemi is a gentler option that requires less of a commitment from the client. It provides a great way for the stylist to approach a client who has not been coloring her hair.â
But Deepshine Demiâs benefits go beyond those inherent in other demis, she adds. âProducts have to do more than they did before,â Bogdan explains. âDeepshine Demi is versatile. You can use Deepshine alone or just on regrowth, or all over to tone highlights. Or highlight at the same time and apply Deepshine in between the foils. Because itâs so gentle, Deepshine Demi allows you this type of flexibility.â
Deepshine Demi comes in a 3.4-ounce tube, about an ounce larger than the industry standard but comparable in price. âPart of our strategy when we launched was to give stylists an added reason to try Deepshine,â Bogdan reveals. âWe provided that extra incentive by making it economical.â
donât miss this:
The Deepshine line is a growing brand, and next up for launch is Deepshine Smooth, a formaldehyde-free keratin smoothing treatment that delivers a frizz-free result for up to 12 weeks. It can be used in conjunction with a color service to lock in the color.
Ruskâs Sensories Wellness product line offers further add-on possibilities, according to Rusk Creative Team member Sherri Jessee, owner of Sherriâs Hair Salon in Bristol, Virginia. âWe sometimes offer a complimentary scalp massage to introduce a natural, spaquality service with products from the Sensories Wellness line,â Jessee says. âProducts in this line are made with globally sourced organic ingredients and no petrochemicals. This scalp massage gives clients extra relaxation while letting them try a shine treatment. Our clients love it!â
in the same series:
New Services = More $ (Introduction)
New Services = More $ (Quick & Custom Color Boost)
New Services = More $ (Ultimate Conditioning)
New Services = More $ (One-Step Hi-Lift Blonding)
New Services = More $ (Smooth Styling Add-On)
New Services = More $ (Gentler, Long Lasting Demi)
New Services = More $ (Simple Waxing Solution)
New Services = More $ (Trend Alert)
Originally posted on Salon Today.