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Strong Relationship & Retail Results: Why Erik of Norway Salon + Spa Added REDAVID to Its Family

When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.

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This Stylist is Bringing Affiliate Marketing to Pro Beauty

When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.

How Stylists Can Sample to Capture a Future Sale

Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.

Salon Tour: Pyure Aventura

At PYURE Salon’s fourth location, owners Luca Boccia and Elan Levy wanted a modern vibe with an emphasis on retail and customer experience.

The Gramercy Retail System by Eurisko

The retail system comes in lacquered or laminate finishes with LED  domain headers and digital full-length light boxes.

2019 Salon Today 200: Retail and Merchandising

Meet the 2019 SALON TODAY 200 honorees in Retail and Merchandising. These salons and spas know successful retail sales are the result of the entire team pulling their weight. Owners and managers plan promotions and create displays, service providers educate the client and make recommendations and the front desk closes the sales.

A Fun Challenge to Ignite Retail Sales

Following the success of its #30DaystoGrow challenge last Spring, Phorest Salon Software organizes a fun week of daily challenges to encourage participating salon teams to focus on retail, fueling sales.