TOTALEE ON THE ALLEY
Beverly Hills, California
totaleehair.com
OWNER: Lee Rittner
SALON STYLE: Speakeasy, exclusive, luxury
SQUARE FOOTAGE: 850
STATIONS: 4
EQUIPMENT: Belvedere
FURNITURE: Custom
TOTAL DESIGN INVESTMENT: $900,000
RETAIL LINE: Private label
COLOR LINES: Redken, L’Oréal Professionnel, Schwarzkopf Professional
DESIGN BY: Malgosia Migdal Interior Design
ARCHITECTS: First Point Consultants
PHOTOGRAPHER: Mark Singer
“A valet greets clients at our alley entrance, then directs them to the semi-hidden steel door. Clients have to ring the doorbell to be let into the space. They are greeted by a long, seductively lit hallway where strategically placed wood pieces create a play of movement. Upon entering the salon, a massive Brigitte Bardot mural hangs above the velvety X-shaped sofa. This was delicately carved from layers of fresco-style plaster and engraved on the wall.”
For reprint and licensing requests for this article, Click here.
media brand