Each year, our Salons of the Year contest application allows entrants to upload a limit of 10 images of their newly designed or renovated salon design. The typical applicant chooses not to use up one of their allotted images on an exterior shot of their salon, deciding instead to use all 10 to convey their new luxurious interior.
But this year we noticed a heightened trend of exterior images in our applications, which caused us to reflect on how important that outside façade really is.
In your community, your storefront is your face. It’s your billboard to passersby who may become clients someday. And, for new clients, it’s the first physical impression—a point when they begin to entertain the experience that awaits them.
When our editorial team was judging this year, selecting our 21 finalists (see announcement here), we literally feel in love with a few of these salons before our virtual tour even took us indoors. Check out some of the exteriors of our finalists and you’ll see why.