John Paul Mitchell Systems (JPMS) announces an exclusive partnership with business coach and bestselling author, Antony Whitaker.

Whitaker is an educator and motivator with a worldwide reputation based on more than 30 years of experience in the hairdressing industry. He is internationally acclaimed as a multi award-winning stylist-turned-educator, seminar presenter and motivator. As a former creative director for Sassoon Salons and schools in the UK and a multiple salon and school owner in Sydney, the twice-named Australian hairdresser of the year has cemented his industry standing.

Whitaker is now recognized worldwide as one of the industry’s leading motivational speakers, having taken his message on management, money, marketing, team-building and retailing to hairdressers in more than 50 countries. His series of four inspirational GROW books for salon owners and managers sets a new benchmark of business excellence for hairdressers.

"I am really excited about my new partnership with JPMS, it’s the perfect fit!" Whitaker says.  "I can’t wait to immerse myself in the  culture and with the people that use and work with this amazing brand. Exciting times ahead!" 

In 2018 the JPMS exclusive partnership with Whitaker will provide a platform and opportunity for him to share his experience and knowledge of the professional salon industry within the JPMS family around the globe. Each week will see the release of a new “Two Minute Salon Manager” video designed to motivate, provoke, inspire and inform. Sign up at  or opt-in at  

Learn more about John Paul Mitchell Systems collaboration with Antony Whitaker by visiting:

For reprint and licensing requests for this article, Click here.