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Awards & Contests

STAMP 2014: Paris Parker's Gift Catalog

by Stacey Soble | August 25, 2014

STAMP 2014: Paris Parker's Gift Catalog

Create a Grand Holiday
Paris Parker Salons and Spas
Nine locations in Louisiana
Owned by: Edwin Neill and Debra Neill Baker

For the 2013 holiday season, the Paris Parker Salons wanted to create a beautiful shopping guide to generate a feeling of luxury and exclusivity and strengthen brand loyalty among its VIP guests. The salons worked with Imaginal Marketing to design a high-end gift guide, which featured fantasy packages including a $5,000 Ultimate Makeover and incentives such as spa packages as a reward for purchasing at a certain threshold in retail gifts. “The print piece itself was designed to invoke the look and feel of some of our favorite gift catalogs, such as Neiman Marcus,” Neill Baker says.

Paris Parker printed 5,000 of the guides for $1 a piece, and they were distributed by the team at holiday shopping events and VIP parties in the six weeks leading up to Christmas. “We also sent some of the guides to fashion and beauty bloggers and mailed out a select few of them, always in a hand-addressed envelope,” Neill Baker says. Paris Parker not only got excellent feedback on the gift guides, but they were also written up in four local fashion blogs across the four cities where the salons are located.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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2019 Salons of the Year: Totalee on the Alley

Awards & Contests

2019 Salons of the Year: Totalee on the Alley

by Stacey Soble

Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.

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2019 Salons of the Year: Salon Ludic

Awards & Contests

2019 Salons of the Year: Salon Ludic

by Stacey Soble

The gray-marbled, high-shine concrete flooring that are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serves as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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