Plotting a surprise visit for Acapello Salons in Scarborough, Maine.
Plotting a surprise visit for Acapello Salons in Scarborough, Maine.
In Scarborough, Maine, the excited staff of Acapello Salons, owned by June Juliano.
In Scarborough, Maine, the excited staff of Acapello Salons, owned by June Juliano.
The staff at Dr. Flys Salon, owned by Robyn Paul, in Joplin, Missouri, with their giant Matrix card.
The staff at Dr. Flys Salon, owned by Robyn Paul, in Joplin, Missouri, with their giant Matrix card.
The staff of the Mensroom Salon in Portland, Maine, steal away from their male clientele to celebrate their salon's growth.
The staff of the Mensroom Salon in Portland, Maine, steal away from their male clientele to celebrate their salon's growth.
Kim Marshall is surprised in her newly expanded Marshall and Company Hair Design Studio in Jefferson City, Missouri.
Kim Marshall is surprised in her newly expanded Marshall and Company Hair Design Studio in Jefferson City, Missouri.
The surprised staff of Sky Salon in Strongsville, Ohio.
The surprised staff of Sky Salon in Strongsville, Ohio.
Paul Kenneth Costa and Jackie Maniaci, owners of Paul Kenneth Salon and Spa in Woburn, Massachusetts, captured ST200 honors in four competition categories for 2012.
Paul Kenneth Costa and Jackie Maniaci, owners of Paul Kenneth Salon and Spa in Woburn, Massachusetts, captured ST200 honors in four competition categories for 2012.
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Plotting a surprise visit for Acapello Salons in Scarborough, Maine.
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Plotting a surprise visit for Acapello Salons in Scarborough, Maine.
In Scarborough, Maine, the excited staff of Acapello Salons, owned by June Juliano.
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In Scarborough, Maine, the excited staff of Acapello Salons, owned by June Juliano.
The staff at Dr. Flys Salon, owned by Robyn Paul, in Joplin, Missouri, with their giant Matrix card.
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The staff at Dr. Flys Salon, owned by Robyn Paul, in Joplin, Missouri, with their giant Matrix card.
The staff of the Mensroom Salon in Portland, Maine, steal away from their male clientele to celebrate their salon's growth.
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The staff of the Mensroom Salon in Portland, Maine, steal away from their male clientele to celebrate their salon's growth.
Kim Marshall is surprised in her newly expanded Marshall and Company Hair Design Studio in Jefferson City, Missouri.
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Kim Marshall is surprised in her newly expanded Marshall and Company Hair Design Studio in Jefferson City, Missouri.
The surprised staff of Sky Salon in Strongsville, Ohio.
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The surprised staff of Sky Salon in Strongsville, Ohio.
Paul Kenneth Costa and Jackie Maniaci, owners of Paul Kenneth Salon and Spa in Woburn, Massachusetts, captured ST200 honors in four competition categories for 2012.
8/9
 
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Paul Kenneth Costa and Jackie Maniaci, owners of Paul Kenneth Salon and Spa in Woburn, Massachusetts, captured ST200 honors in four competition categories for 2012.
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Operation SurpriseIn an effort to recognize salons that are leaders in business, Matrix Corporation recently honored its salon clients who were 2012 SALON TODAY 200 honorees with special surprise visits to their salons.

For each honoree, the company’s personal sales consultant called ahead and made an appointment to ensure that owners and managers would be present, then they arrived with giant congratulatory cards, balloons and flowers in hand.

“Matrix congratulates all the honored salons for imagining all they can be, as these salons are role models for creating positive change in their salons and communities,” says Colin Walsh, Matrix vice president and general manager.

Since SALON TODAY was in on the secret, we asked Matrix to capture some of the surprise moments on film.

Applications for the SALON TODAY 2013 are now available. CLICK HERE to download your application. Entries are due August 31, 2012!

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