Keratin Complex has announced the appointment of professional beauty industry veteran, Mario Argenti as President of Keratin Labs, a new division of Keratin Complex. In his role, Argenti is charged with leading the Keratin Lab’s overall strategic direction and expansion into additional professional salon categories.

Mario Argenti has been a key executive in the professional and consumer beauty industry for over three decades and has led several international companies to great success. Most recently, he was President/CEO of KPSS, Inc. Previously, Argenti was Managing Director of Estee Lauder Companies, responsible for their Australian affiliate and also served as Chairman of the Board and Chief Executive Officer for Wella Corporation, USA, overseeing all aspects of the Unites States, Puerto Rico and Canadian operations.

“I am delighted to join the Keratin Complex team and look forward to contributing to the ongoing success and future growth of the company. The company’s innovative product portfolio, as well as the entrepreneurial spirit, strong internal and external organization and dedication to the professional salon market greatly impresses me,” commented Argenti.

“On behalf of Keratin Complex, I welcome Mario to the team. His demonstrated strategic leadership qualities, proven results and his strong understanding of the professional products industry will significantly contribute to the continued growth and success of our business,” stated Melvyn Howard, CEO, Keratin Complex.

In addition to his new role as President of Keratin Labs, Argenti has also been named to the Board of Directors of both Keratin Labs Enterprises and Keratin Complex.

Argenti has served as President of the Cosmetic, Toiletry and Fragrance Association (CTFA) in Australia, and has served on the Board of Directors of CTFA in the United States. He has been actively involved in his community and has served on various industry committees, associations and boards throughout his career.

For more information visit www.keratincomplex.com.