How you market to your clients has changed since the pandemic. Beauty 360's Allyson King shows you three strategies to capture your client's attention, energize them into action and boost your retail sales.
Whether you're creating your own private label brand or are in the process of deciding on which new lines to bring in this year, these top trends in product label design may sway some of your decisions.
As a recent panelist on SALON TODAY's webinar about different compensation models, Jen LeBlanc described how she manages a commission-based salon and a salon suite business, located in the same shopping plaza. Our listeners had more questions for LeBlanc than we had time for, so she graciously answers them here.
This pandemic forced change for a lot of people. It made us question everything in our lives; our careers, our priorities, even where we live in the world. Huge changes had to happen and we had to pivot to remain relevant. The interesting thing is that out of a horrific, scary situation wonderful new opportunities were born.
With the pandemic ongoing, there continues to be heightened attention to cleaning practices in salons, barbershops and nail salons. While you want to be clean, many salons also strive to be environmentally sustainable. The Salon Guys show you how you can do both.
Almost every experienced professional has something to teach, but finding the best mentor is really up to you. Rosy Salon Software's Rachel D'Angelo shares her own mentorship journey, and encourages you to seek your own.
The roller-coaster quality of 2020 is impacting the way consumers behave in 2021, and Beauty Backbone's Karla Lopez-Martinez believes their are four factors that will dictate your success this year. Listen up and observe.
When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.
A new in-and-out service allows clients to get professional color results while limiting their time in the salon, while it helps the salon and team see more clients in their daily schedules which currently are limited by capacity and social distancing requirements.
Client Service Guru John DiJulius shares seven ways you and your salon team can create an emotional connection with your clients, and why that is more important today than ever. DiJulius follows that up by sharing the most remarkable customer service story he has ever heard and what you can learn from it.