It's a valuable lesson for us all. Walk through your salon today and assess the chatter. Are staff members excitedly discussing fashion trends, sharing thoughts on the best hot spots in town, and tempting clients with new cutting and coloring techniques and products? Or are they disgruntled about their lives, whining about their pet peeves, worrying about the economy? Those vibes-both good and bad-are mirrored back by their clients' behavior. Which means the chatter in your salon can have a direct impact on sales.
When you take a moment to share the good news about your salon, you elevate your business in the eyes of your staff, your clients and your community. You have the potential to create some good news by sharing your best practices through the SALON TODAY 200. If your 2008 sales figures were not what you hoped they would be, don't worry. This year's program offers 13 different areas in which you can compete-including growth, salary and benefits, retention, customer service, recruitment and training, advanced education, marketing, environmental sustainability, inventory, retail, and technology. You can enter just one of the categories, or you can enter them all. This year, you can design your own SALON TODAY 200 experience.
Applications are due September 1. Download yours today and create some good news!