With April just around the corner, it’s time to do some spring cleaning and reorganize those retail shelves. Here are five suggestions for grabbing your clients’ attention this season.
- Focus on Skin: Although the air is still crisp, clients are thinking about skin-baring clothing and bathing suits. Create a skin-care kiosk complete with scrubs, lotions, self-tanners and anything else your client needs to get her skin in tip-top shape for the season.
- Color Me Blonde: You’ll find many clients eager for highlights as the seasons change. Don’t forget to stock your retail area with color-care shampoos, conditioners and stylers.
- ’Tis the Tanning Season: Sunblocks and sunscreens for the face and body will be must-haves for your customers. Put them at your front desk so clients can grab them during checkout.
- Make-up Matters: Changing seasons and new hair color warrant a new make-up palette. Create a make-up bar clients can’t resist. Bright shades and pastel colors alike will be attention grabbers for spring.
- Seasonal Scents: Blooming lilac bushes, rose gardens, a fresh rain—all scents that conjure up spring. Stock some of these irresistible scents and place them at stylist stations for clients to try.
