The Power of SEO in Growing an Extensions Business

According to Fortune Business Insights, the global human hair extension market in the United States was valued at $4.45 billion in 2023, and is projected to be worth $4.88 in 2024 and reach $10.78 by 2032. The represents a compound annual growth rate of 10.41%, and North America dominated the human hair extension market with a market share of 46.97% in 2023. 

Hands down, hair loss is the most talked about topic for women while in the chair at the salon due to its impact on self-esteem, identity and overall wellbeing. Hair extensions have been a part of our service menu for the past seven years at Salon Rootz in Medina, Ohio. We have always been at the forefront of our industry and providing solutions to our guests. We started with tape-ins, grew into nano bonds, added in Halos, and most recently expanded into hand-tied services. 

In our efforst to really amplify our marketing efforts around extensions and really emphasize our expertise in this sector of the industry, our team at Salon Rootz created IWantHairExtensions.com 

You might be wondering why we launched an entirely new website. The answer is SEO.

SEO, or Search Engine Optimization, is crucial for your salon website for several reasons: 

1. Increased Visibility

Good SEO practices help your salon website rank higher in search engine results. This means when potential clients search for salons in your area or specific services they offer, your website is more likely to appear at the top of the search results. 

2. Attracting Local Clients

For a salon, local SEO is especially important. Optimizing your website for local search teams (like "hair salon in CITY") ensures that your salon is visible to people in your immediate area who are searching for salon services. 

3. Building Credibilitiy and Trust

Websites that rank higher in search results ae often perceived as more credible and trustworthy. Good SEO practices can help establish your salon as a reputable and professional business. 

4. Driving Targeted Traffic

SEO helps attract visitors who are actively searching for specific salon services. This means the traffic driven to your site through SEO are more likely to convert into actual clients, as these visitors are already interested in what you offer. 

5. Cost-Effective Marketing

SEO can be a cost-effective, long-term marketing strategy. While it requires an investment in time and potentially some money initially, it can lead to sustainable, organic traffic growth without ongoing costs. 

6. Enhanced User Experience

Good SEO practices often align with providing a better user experience. This includes having a well-organized website, fast-loading times and easy navigation--all of which can lead to higher client satisfaction and retention. 

7. Competitive Advantage

Many salons have online presences, and effective SEO can give you a competitive edge. By optimizing your site, you can outperform local competitors who may not be as focused on SEO.

8. Long-term Benefits

While SEO results can take time to materialize, they often have lasting effects. Once your site is well-optimized and ranks well, it can maintain a good position with ongoing efforts, providing long-term benefits and a steady flow of clients. 

The Case for Mulitple Sites

So why an entirely separate website for us targeting just hair extensions? Because we want to own the market SalonRootz.com, our parent website, comes up first in Google searches in our market and it does touch on our hair extension services. IWantHairExtensions.com is linked from our original site, but more importantly, it stands alone.

This creates two avenues for us to attract prospective clients in our market to our salon. It also allows us or organically grow our SEO market share by creating more than one way to find us. 

IWantHairExtensions.com takes a deep dive into the extensions services we offer and showcases our experts, while utilizing the domain name to help with search engine research. 

By focusing on organic SEO, your salon can enhance its online presence, attract more local clients and utlimately grow your business. 

About the Author: Jen LeBlanc is a 15-year salon industry veteran who serves as the Operations Officer at both Salon Rootz and Endz Salon Studios, located in Medina, Ohio. Salon Rootz is a 13-time SALON TODAY 200 honoree and a 10-time STAMP honoree. Jen has a passion, as well as an infectious drive, to help the salon industry with innovation for growth and profitability. Using her background in marketing, e-commerce, SEO, web creation and graphic design combined with her heart for the salon industry, Jen looks to elevate others. Jen is also a lifelong learner, a pursuit that has led her to join the 124Go Coaching and Consulting team. With 124 Go, she has a greater opportunity to inspire and create strategies that will help you, your team and your company achieve new milestones.