Erik Knudsen, founder of Erik of Norway.

Erik Knudsen, founder of Erik of Norway. 

Erik Knudsen passed away on July 7, 2023 after a short battle with pancreatic cancer.

Along with his late wife, Carol, Knudsen was an accomplished entrepreneur with a career that included numerous Erik of Norway salon locations, retail experience centers, and Aveda institutes. The Knudsens also handled Aveda distribution for Wisconsin and Illinois for more than 25 years. And, he served as a board member of Intercoiffure Canada America.

Knudsen lived his life to the fullest and never missed an opportunity to gather with friends and family. "Everyone, I mean, everyone loved him even if they had only met for a brief time," says son Chris Knudsen, who with his wife Jenny own Mane Attraction Salon in Phoenix, Arizona. "That was his legacy… he made everyone he met feel like the most important person in the room. He remembered your name, sent you flowers and hand-written cards for every occasion. He was truly one of a kind. He will be missed by many and loved by everyone."

Knudsen is survived by his sons Alex (Julie), Chris (Jenny) and his grandchildren (Harper, Miles, Camila and Mason). 

In lieu of flowers please consider making a donation in Erik’s name to: tgen.org 

For reprint and licensing requests for this article, Click here.

Read more about