Italian stylist, Rossano Ferretti introduced the new television concept at a press conference...

 Italian stylist, Rossano Ferretti introduced the new television concept at a press conference in New York City. 

Photo: Alfaparf Milano Professional

Alfaparf Milano Professional announced in a press conference its partnership with Rossano Ferretti and Shine Iberia for the development of HairStyle: The Talent Show, a new television concept where top hair professionals in the country face extraordinary challenges to be named the best in the nation and win a prize package that includes keys to their own custom hair salon, a prize worth $150,000. Casting is officially open to all hair professionals in the U.S. 

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Having built an empire of exclusive hair salons and products founded in his commitment to natural, authentic beauty, Ferretti will share his extensive knowledge and talent mentoring and judging ‘HairStyle’ contestants. He will be joined by a renowned stylist and a guest celebrity for each episode.

The contestants, all professional hairdressers, must demonstrate their talent, skill, technique and creativity by facing tests and unique challenges. Only one contestant will be crowned the title of top stylist in the country and will have the opportunity to open their own salon.

Sponsors include: Alfaparf Milano Professional, Great Lengths, and Gama Italy Professional. The show will air in fall 2023

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Originally posted on Modern Salon

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