Data-Driven Places an Emphasis on the Team for this Year's Conference
Data-Driven Places an Emphasis on the Team for this Year's Conference

While it’s your team’s job to take care of your clients, it’s your job to take care of your team. While that’s always been more important, it’s never been more critical than now when it’s harder to recruit than ever, the tumultuous change in the world is causing stress, and employee burnout is running high.

As we made plans for Data-Driven Salon Summit, which will be held in Nashville, May 15-16, we decided to dub this conference, “The Year of the Team.” As usual, the conference will provide a deep-dive into the metrics of ‘salon success,” and speakers will provide metric benchmarks and best practices to drive important KPIs like Average Ticket, Client Count, Client Retention and Productivity. This year, the peer-driven, hands-on experience also will discuss how to build a sound culture, and what today’s owners are doing to build stronger, thriving teams.

In addition, Data-Driven Salon Summit will host The SALON TODAY 200 Celebratory Dinner and Award Programs, where the 2022 Class of the SALON TODAY 200 will be recognized and special awards will be presented in Courage in Leadership, Creativity in Customer Experience, Strengthening Team Culture, Philanthropic Outreach, Business Innovation and Modernization in Education.

Here’s a recap of some of this year’s highlights:

  • Entrepreneurial Operating Systems’ Justin Cook will help you get crystal clear about what makes someone a great fit for your organization and how to get the right people on the bus in the right seats, and retain them.
  • Phorest’s Rob Hewitt and Verna Wall mined their company data to help salons understand what today’s perfect clients are looking for in a salon.  
  • Visage Salon Group’s Frank Gambuzza will share five ways his management systems have pivoted since the pandemic, including recruiting, compensation, training, ongoing education and client expectations.
  • Boulevard’s Shanalie Wijesinghe will explain why the new dynamics of the modern workplace demands a different approach, showing you and your team how to work smarter, not harder.
  • Human Behavior Expert Jen Groover will help you address burnout and mental wellness in the salon, including how to increase energy and mental clarity to increase productivity, passion and fulfillment.
  • Vagaro’s Fred Helou will demonstrate data, targeting and a personalized experience will help your salon develop your existing customers to yield the ROI you desire.
  • Salon Leaders Karen Gordon, Rudy and Amy Daniel Moser, Chris Knudsen, Rebecca Ezolt, and Kopsa Otte's April McDaniel, CPA and CRSP, will share succession plans that have allowed owners to hand down ownership of their businesses to trusted employees or other owners.
  • Neatbeat’s Heather Yurko and Bella Style Salon’s Jen Baudier will share how they manage and build profit in their salon businesses.
  • Muse Salon and Spa’s Daniel Mason Jones will talk you through how you how he built a strong culture and continually evolves it to the point he has a wait list to work there.
  • Strategies’ Michael Yost and a panel of owners including Sarah McGee Mariman, Marian Sang and Michell Bartlein will review the business vital signs you need to be aware of to build financial health.
  • John Palmieri and Jen LeBlanc will discuss the changing nature of clients and what the numbers tell them about salon businesses now.

And, we continue to add new sessions each data. Check out the complete schedule and purchase tickets at

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