It's Day 7 and we're thrilled to bring forth another 20 of the 2022 SALON TODAY 200 honorees. As these salons worked to rebuild their businesses in 2021, they also brought back the joy, from morning huddles to team celebrations to team retreats.
Absorb their profiles and soak up their strategies and join us tomorrow as we introduce 20 more honorees.
PIN-UP CURLS
Fort Wayne, IN
pin‐upcurls.com
Erin Raber
SQUARE FEET: 4600
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Eufora
COLOR: Eufora
SKIN CARE: Glo Skin Beauty
NAIL CARE: CND, OPI, Gelish
TECH SUPPORT: Phorest ,Meet Your Stylist, Mail Chimp
“We revised our dress code and no longer require our team to wear all black. We let them dress how they want as long as their hair and makeup is on point. They are our beauty influencers, and they must look the part.”
PLATINUM & COMPANY BEAUTY BAR
Manhattan, KS
platinumandcompany.com
Lindsay Lowe
SQUARE FEET: 2000
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $41
BEST‐SELLING RETAIL: Kerastase, Redken, Pureology
COLOR: Redken, Pravana, Pulp Riot
SKIN CARE: Bioelements Bareminerals Zandi K
TECH SUPPORT: Envision, Meet Your Stylist, Salon Scale
ASSOCIATIONS: PBA, Green Circle Salons
“In 2021, we were able to get back to one of our favorite local philanthropic events we founded, where we team up with local churches and nonprofits to give complimentary haircuts to any neighbors in need. I made the commitment to attend the Global Stylist Scholarship in Guatemala in 2022 and can’t wait to see the impact we are all able to create for aspiring stylists on this trip.”
POPPY SALON
Durham, NC
poppysalondurham.com
Shannon Atkinson
SQUARE FEET: 1200; 1400
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $52
BEST‐SELLING RETAIL: Moroccanoil, Redken, Olaplex
COLOR: Redken,Pravana
TECH SUPPORT: Envision
“We now have monthly full salon meetings, weekly short recorded meetings, and daily morning huddles! With increased opportunities for communication, the staff feel more connected and we are able to put out tiny fires before they grow bigger. “
POSH SALON
Williamsburg, VA
poshsalonwbg.com
Nadia Duncan
SQUARE FEET: 3000
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $48
BEST‐SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz; Vish; Demandforce
ASSOCIATIONS: PBA, Green Circle Salons
“Our designated Bridal Coordinator offered a stress-free bridal beauty approach, giving brides 24/7 remote access and personal touches such as complimentary hairspray and lipstick for touch-ups, a Posh Bride wine glass and makeup bag, and mini champagne on their wedding day. Demand grew so high that we more than tripled our bridal service revenues from the previous year.”
PROGRESSIONS SALON SPA STORE
North Bethesda, MD
progressions.com
Cynthia Feldman
SQUARE FEET: 9000
TOTAL EMPLOYEES: 44
AVERAGE CUT & STYLE: $110
BEST‐SELLING RETAIL: Kerastase, Oribe, Shu Umera
COLOR: Goldwell, Redken, Pulp Riot
SKIN CARE: Eminence, Alchimie, Cannabliss
NAIL CARE: OPI, Deborah Lippmann
TECH SUPPORT: Meevo 2, Tippy, Emma
ASSOCIATIONS: ISPA, PBA
“Our plan for 2022 is to get back to some of our basics! Celebrations of all kinds, including birthday donuts for employees, bridal showers, baby showers, holiday celebrations, and just-because lunches. All of these moments build morale and keep things positive.”
PURE SALON AND SPA
Ankeny, IA
mypuresalon.com
Leah Moravec
SQUARE FEET: 2100; 1000
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $51
BEST‐SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SpaBiz, Demandforce
ASSOCIATIONS: PBA
“We’ve spent more time bonding as a team outside of the salon. We took staff and their families to a local baseball game, splurged on a skybox and treated them to lunch and beverages. We also visited a local theme and water park, renting three cabanas. Our culture has never been more positive or stronger than it is now.”
R SALON+SPA
Webster, NY
rsalon.com
Scott Dennis
SQUARE FEET: 4000
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $47
BEST‐SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Emma, Orly
TECH SUPPORT: SalonBiz, Meet Your Stylist, Textel, Reach
“When we adjusted our pricing in 2021, we wanted to keep the surcharge we implemented in 2020 for PPE but we reduced it to $2.50 and now call it an ‘eco-charge.” We became a Green Circle-certified salon, so $2 goes to those efforts and we use the surplus to enhance environmental and social initiatives in our business.”
RANDOLPH’S SALON
Clarkston, MI
Randolphssalon.com
Scott Randolph, Mary Randolph
SQUARE FEET: 3000; 2900; 1700
TOTAL EMPLOYEES: 86
AVERAGE CUT & STYLE: $52
BEST‐SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: Envision
ASSOCIATIONS: ICA
“2021 pushed us to redesign our website from scratch. Now before walking into any of our locations, you can learn everything about our history, see all of the employees and the leadership, learn what every position in the company does, book an appointment, request a virtual consultation, apply for a job and get a window into our social media presence.”
REDBLOOM SALONS
Calgary, AB
redbloom.ca
Troy Winget and Shannon Robinson
SQUARE FEET: 1500; 2300; 1900; 2400
TOTAL EMPLOYEES: 58
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Aveda, Evo
COLOR: Aveda, Staino
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Constant Contact
ASSOCIATIONS: PBA
“We reopened our downtown space in January as a rental model. We are hoping to bridge the gap between a full commission-based salon and an independent suite. Stylists will be able to make their own hours and set their own prices. In turn, we provide several high-end hair color and product lines for the independent contractors to choose from and we will provide commission on both.”
RITUALS DAY SPA AND SALON
Enterprise, AL
ritualssalon.com
ginger redd
SQUARE FEET: 6600
TOTAL EMPLOYEES: 41
AVERAGE CUT & STYLE: $62
BEST‐SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Guinot, Aveda, PCA
NAIL CARE: OPI, CND, Aveda
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA
“We hosted a weekend retreat for our support staff to strengthen customer service skills and teamwork. We took them to two different establishments as guests receiving a first-time service. One was known for impeccable service, the second was a new business with little customer service. The next day they shared their experiences and how we could improve our guests’ experiences.”
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RUIZ SALON
Austin, TX
Www.ruizsalon.com
Allen Ruiz, Heath Smith, Tina Ruiz
SQUARE FEET: 2500 2900
TOTAL EMPLOYEES: 55
AVERAGE CUT & STYLE: $80
BEST‐SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Listen 360, Constant Contact
ASSOCIATIONS: PBA
“For 2020 we saw our stylists’ income grow by 10% even though we were closed ten weeks during that year. We were able to do this by adjusting schedules, consolidating business hours, raising prices and adding a $5.00 per ticket Wellness Fee to help cover the costs of COVID protocols.”
SALON 6
Indianapolis, IN
salon6.net
Stephanie Gregoire
SQUARE FEET: 1500
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Eufora, Cult And King
COLOR: Eufora, Pulp Riot
TECH SUPPORT: Meevo 2, Salon Scale
ASSOCIATIONS: PBA
“We brought on Salon Scale, a software that allows you to measure the exact amount of color you need for each guest, and passing on the cost of the color to the guest. You can also add a percentage upcharge to cover gloves and foils. Switching to this ‘parts and service’ pricing approach saved us $2,000 in our first month.”
SALON ALLURE INC
Huntsville, AL
salonallurehuntsville.com
Michelle McGough, Lindsay Odom, Paula Lecher, April Lilies, Emily Murphy
SQUARE FEET: 2600
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $45
BEST‐SELLING RETAIL: Redken, Pureology
COLOR: Redken, Pulp Riot
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: Envision, Ooma
ASSOCIATIONS: PBA, Green Circle Salons
“We provided a photo room option for all our guests to actively model and/or take part in capturing their new looks. As part of the process, we can email clients their photographs and they can post to their private social media platforms or they can showcase their new looks on our platforms. It’s been a big hit.”
SALON ART-TIFF
Ephrata, PA
salonarttiff.com
Sue Burkholder
SQUARE FEET: 4000
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $58
BEST‐SELLING RETAIL: Davines, Eufora, private label
COLOR: Eufora, Davines
SKIN CARE: Comfort Zone, Circadia, M’lis
NAIL CARE: Dazzle Dry, The Gel Bottle, Peacci
TECH SUPPORT: Meevo2
ASSOCIATIONS: PBA
“Every salon in the country has notices on social media hiring for stylists. We set ourselves apart by advertising on social media and did a segment on why our staff likes to work at the salon. We networked at local beauty schools and attended career fairs with swag bags, and we were able to hire the top two graduates.”
SALON BIYOSHI
Knoxville, TN
salonbiyoshi.com
Brandon Harris
SQUARE FEET: 4000
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $56
BEST‐SELLING RETAIL: Redken, Pureology, L’Oreal Professionnel
COLOR: Redken, L’Oreal Professionnel, Pulp Riot
TECH SUPPORT: Envision, Tippy, Textel, Snap Snip
ASSOCIATIONS: PBA
“Another popular promotion to encourage our clients to send in new guests was to enter anyone who sent in a referral into a drawing for a year’s worth of free services, valued at $1,000. We also gave away deep conditioning treatments to our hair color clients when we reopened to give them something for their loyalty.”
SALON BLOND
Dunedin, FL
thesalonblond.com
Victoria Marino
SQUARE FEET: 1000
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Envision, Meet Your Stylist
“Our mission, core values, rituals and salon experience have all been clearly established and are display on the back room’s wall. Furthermore, we collaborated to create a new service wheel to ensure that every visitor has the same experience every time they visit Salon Blond.”
SALON EXCLUSIVE
Oklahoma City, OK
salonexclusiveokc.com
Lori Miller and Braxton Banks
SQUARE FEET: 2840
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $53
BEST‐SELLING RETAIL: Oribe, Innersense Organics, private label
COLOR: Goldwell
TECH SUPPORT: Meevo 2, Vish
“We implemented the color management system Vish, which helped us lower our cost per color service and bring in an additional $14,000 in service sales through additional color charges. This offsets the cost of our color and is good for business. And, it helps us focus on add-on treatments.”
SALON FLEUR DE LIS
Saint Louis, MO
salonfdl.com
Alicia and Stephen Strobl
SQUARE FEET: 1700
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $59
BEST‐SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Bio Seaweed
TECH SUPPORT: SalonBiz, Demandforce
“We’ve been utilizing Qnity to help us get to where we want to be as an organized salon. This was key to our management team, both during the lockdown period and moving forward through reopening and recovery. It’s helping us to grow in a much more controlled manner.”
SALON HALO
Spring Hill, FL
salon‐halo.com
Ryann Halo
SQUARE FEET: 2000; 940
TOTAL EMPLOYEES: 27
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Oribe, Olaplex, Paul Mitchell
COLOR: Paul Mitchell, Pulp Riot, Joico
SKIN CARE: Jane Iredale
TECH SUPPORT: Phorest, Vish, Meet Your Stylist
ASSOCIATIONS: ICA, PBA, Green Circle Salons
“All of the effort and teamwork over the past year led to a fresh new look at our company and the dynamics between our two locations, giving us a clear picture of the differences between an urban and suburban setting.We’ve gained so much knowledge about the different beliefs, backgrounds and personalities of our clients.”
SALON JAYLEE
The Villages, FL
salonjaylee.com
Janet West
SQUARE FEET: 3103, 2848, 2400
TOTAL EMPLOYEES: 56
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Tenaj, L’Anza, Alterna
COLOR: Schwarzkopf
SKIN CARE: PCA, Farm House Fresh
NAIL CARE: OPI
TECH SUPPORT: Meevo 2, Emma
ASSOCIATIONS: ISBN, PBA
“At the beginning of 2021, we decided to close our skincare rooms and services, opting to focus on what we do best—salon hair care services. This helped us to reduce our professional product costs and reduced the amount of time on researching new services, products, trends and training. We continue to retail skincare, and in fact, our skincare sales have increased by more than 20% since the closure of these rooms.”
Help us celebrate the 2022 Class of the SALON TODAY 200 at an experiential dinner and awards ceremony at Data-Driven Salon Summit, May 15-16 in Nashville, Tennessee. Visit datadrivensalon.com for more information.
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