Jenny and Chris Knudsen, owners of Mane Attraction Salon in Phoenix, Arizona. 
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Jenny and Chris Knudsen, owners of Mane Attraction Salon in Phoenix, Arizona. 

 

MANE ATTRACTION SALON
Phoenix, AZ
maneattractionsalon.com
Chris & Jenny Knudsen
SQUARE FEET:
2376     
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $86
BEST‐SELLING RETAIL: Aveda  
COLOR: Wella  
SKIN CARE: Aveda   
TECH SUPPORT: Zenoti  
ASSOCIATIONS: PBA 
“At MAS, we host an annual fundraiser called ‘Beauty to the Rescue’ which raises funds for the Phoenix Animal Care Coalition, that provides support to local rescues for vet bills in critical situations. Our 2021 fundraiser brought challenges but we were still able to pull off a mostly virtual fundraiser and bring in $11,000”

A stylist checks her edges at Mane Attraction in Phoenix, Arizona. 
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A stylist checks her edges at Mane Attraction in Phoenix, Arizona. 

 

MANGO SALON
Richmond, VA
mangosalon.com
Pat & Bobbi Heaney
SQUARE FEET:
3000, 2900, 2600   
TOTAL EMPLOYEES: 77
AVERAGE CUT & STYLE: $78
BEST‐SELLING RETAIL: Aveda, Cezanne 
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Meevo 2, Emma  
ASSOCIATIONS: PBA
“In October we tackled a major environmental conservation milestone—we greatly reduced our water usage and landfill imprint by switching to disposable compostable EasyDry towels. The towels are highly absorbent and designed specifically for salon use. Less laundry has also improved our customer service, allowing apprentices to be on the floor more.”

 

Marcy Cona and Molly Stover of MC Salon + Spa and Studio MC in Cuyahogo Falls, Ohio. 
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Marcy Cona and Molly Stover of MC Salon + Spa and Studio MC in Cuyahogo Falls, Ohio. 

 

MC SALON + SPA AND STUDIO MC 
Cuyahoga Falls, OH 
mchair.com 
Marcy Cona
SQUARE FEET:
5000, 2,500    
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $50
BEST‐SELLING RETAIL: R+Co, Innersense, Wella
COLOR: Wella  
SKIN CARE: Arcona, The Body Deli, Hemp Luxe
NAIL CARE: OPI, CND, Zoya
TECH SUPPORT: Meevo 2,  Salon Clouds, LaRue By Suretint, Shopify 
ASSOCIATIONS: ICA
“We shifted our recruitment tone and retooled our emphasis on key benefits to best appeal to the professionals we wish to attract, and also added new positions, including a grooming specialist and a salon experience specialist.”

June Juliano and David Stanley, owners of Mensroom Salon and Lounge in Portland, Maine. 
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June Juliano and David Stanley, owners of Mensroom Salon and Lounge in Portland, Maine. 

 

MENSROOM SALON AND LOUNGE
Portland, ME
mensroomsalon.com
June Juliano and David Stanley
SQUARE FEET:
1500     
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $45
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda, Matrix 
SKIN CARE: Aveda  
TECH SUPPORT: Salon And Spa Ultimate   
ASSOCIATIONS: PBA
“We hired a salon manager with a hospitality background to spearhead a community-driven alliance with other small businesses, including a high-end men’s clothier. We invited David Woods to display their products in our window, reinforcing a ‘shop local’ campaign. We coached our team on the importance and impact of stimulating our economy at the community level.”

The team from Meraki in Raleigh, North Carolina.
 -

The team from Meraki in Raleigh, North Carolina.

MERAKI
Raleigh, NC 
merakisalonnc.com
Michelle Ghassemi
SQUARE FEET:
1096; 2712    
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $38
BEST‐SELLING RETAIL: Oway, Kevin Murphy, Innersense
COLOR: Kevin Murphy, Color.me, Cor Color, Pulp Riot
TECH SUPPORT: Phorest, Vish
ASSOCIATIONS: PBA Green Circle Salons
“We’ve become a donation center for ‘Food Not Bombs,’ which collects vegan food and supplies like donated clothing and blankets for distribution weekly. We’ve gained clients because we’re affiliated with their service. These philanthropic initiatives show we are more than just hair and our team has an outlet outside of hair as well.”

 

MERMAID HAIR EXTENSIONS
Kirkland, WA
mermaidhairextensions.com
Cindy Reynolds
SQUARE FEET:
2000; 1200    
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $105
BEST‐SELLING RETAIL: private label, Olaplex
COLOR: Chi, It&ly,  Redken
TECH SUPPORT: Booker  
ASSOCIATIONS: ICA, PBA, Green Circle Salons
“In 2020, I’d lost my whole team because I allowed one toxic employee to infect everyone else. While I knew this stylist was a problem, I thought I could ‘coach’ her out of it. Never again will I allow the spark of a bad influence grow into a fire that burns the whole salon down.”

The Mirror Mirror team pose outside the salon in Austin, Texas.
 -

The Mirror Mirror team pose outside the salon in Austin, Texas.

 

MIRROR MIRROR SALON
Austin, TX
mirrormirroraustin.com
Martha Lynn Kale
SQUARE FEET:
2000     
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Davines, Virtue, Living Proof
COLOR: Goldwell, Redken 
TECH SUPPORT: Mindbody, Booker, Green Circle Salons
“Austin experienced a devastating ice storm in January 2021 leaving many Austinites without power and the salon faced an entire week of being closed due to weather. We housed several team members in our offices above the salon and they were able to stay nice and warm throughout the storm.”

 

NUOVO SALON GROUP
Sarasota, FL 
nuovosalongroup.com 
Terrence McKee, James Amato
SQUARE FEET:
3300; 2700; 2700   
TOTAL EMPLOYEES: 58
AVERAGE CUT & STYLE: $57
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: Zoya, Smith & Cult 
TECH SUPPORT: SalonBiz, Meet Your Stylist, Textel
ASSOCIATIONS: ICA, PBA, Green Circle Salons
“Weekly cash flow meetings were high on the survival list after reopening. Being financially literate, knowing our numbers and having savings were lifesavers. We were always in the habit of weekly check-ins for cash flow, but watching it became almost a daily action.”

 

NURTUR SALON + SPA 
Columbus, OH 
nurtursalon.com 
Patrick Thompson 
SQUARE FEET:
4000; 4000    
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $50
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: SalonBiz, Beekeeper, Zipwhip, Textel, Unifocus
“We continue to build on and improve our off-site scheduled services, allowing our on-site team to focus on giving guests the in-the-moment, unparalleled experience for which we strive. Our off-site team can handle higher call volumes and is 100% dedicated to scheduling, building relationships with guests and providing excellent customer service.”

 

OMAGI SALON SPA
Louisville, KY
omagisalonspa.com
Marian Sang
SQUARE FEET:
2500     
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $80
BEST‐SELLING RETAIL: Aveda 
COLOR: Aveda 
SKIN CARE: Aveda 
TECH SUPPORT: SalonBiz, Textel, Reach 
ASSOCIATIONS: PBA, Green Circle Salons
“We had a few team members leave once we reopened, but it didn’t impact the salon negatively. We are a team-based pay salon, and we were able to spread out the productivity among other team members and are much more profitable than we were pre-pandemic.”

 

Annemarie Krainich, owner of Ottalus Salon. 
 -

Annemarie Krainich, owner of Ottalus Salon. 

 

OTTALAUS SALON
Lehi, UT
ottalaus.com
Annemarie Krainich
SQUARE FEET:
2500; 3258    
TOTAL EMPLOYEES: 42
AVERAGE CUT & STYLE: $57
BEST‐SELLING RETAIL: Kerastase, Kevin Murphy. Oribe
COLOR: Davines, Redken, Pulp Riot
NAIL CARE: CND  
TECH SUPPORT: Phorest, Vish  
ASSOCIATIONS: CC, ISBN, PBA
“We are optimizing a new marketing feature that Geo Fences our location and provides digital date on our guests who enter the salon. Once that information is gathered then it builds our ideal guest and their habits. From there, we can maximize our focus to our type of client.”

 

PALM SUNDAY, INC.
Toronto, Ontario
palmsunday.co
Ronnie Dag & Kat Marcus
SQUARE FEET:
1000     
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $105
BEST‐SELLING RETAIL: Davines, Kevin Murphy 
COLOR: Davines, Pulp Riot, Pravana
SKIN CARE: Verso   
TECH SUPPORT: Mangomint, Shopify, Mailchimp, Thrivo, Green Circle Salons
“Our new services, Tone & Color At Home, not only is successful online but also as an in-salon, add-on, and it has grown our profit margins and increased customer satisfaction. Thrivo and its Omni1 hair color sealing technology, and Tournament Studio enhanced these services by professionally branding our containers.”

Michelle Vijgen and Kristy Weeks, owners of Panache An Aveda Salon and Spa in St. Augustine, Florida. 
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Michelle Vijgen and Kristy Weeks, owners of Panache An Aveda Salon and Spa in St. Augustine, Florida. 

 

PANACHE AN AVEDA SALON AND SPA
St. Augustine, FL
getpanache.com
Kristy Weeks & Michelle Vijgen
SQUARE FEET:
3200     
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $58
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda; Eminence 
NAIL CARE: OPI, SNS
TECH SUPPORT: SalonBiz, Meet Your Stylist  
ASSOCIATIONS: ISPA, PBA
“By putting every finish possible on the assistants’ books after we reopened, we were able to see a profound volume of guests even though we were operating at 50% capacity.  We decided to take this strategy into 2021; however, we revamped the entire program to cultivate a stronger assistant team. “
 

Some of the team members from Paris Parker Salons and Spas in Hammond, Louisiana.
 -

Some of the team members from Paris Parker Salons and Spas in Hammond, Louisiana.

 

PARIS PARKER SALONS AND SPAS
Hammond, LA
parisparker.com
Debra Neill Baker & Edwin Neill
SQUARE FEET:
6800; 2300; 8800; 1800; 2900; 9000
TOTAL EMPLOYEES: 174
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Aveda 
COLOR: Aveda 
SKIN CARE: Aveda 
NAIL CARE: Spa Rituals  
TECH SUPPORT: SalonBiz, Presense AI
ASSOCIATIONS: ISBN, PBA, Green Circle Salons
“Our team uses the Pocket Salon app; we have double the amount of iPads in each location to check people in and out; and we use Textel. This added technology allowed us to reduce the front desk staff by 30 percent.”

 

PAUL KENNETH SALON & SPA
WOBURN, MA pksalon.com
Paul Costa and Jackie Maniaci
SQUARE FEET:
3650; 1600    
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $70
BEST‐SELLING RETAIL: private label
COLOR: Matrix, L’Oreal Professionnel
SKIN CARE: Mirabella  
NAIL CARE: CND  
TECH SUPPORT: Milano; Demandforce  
ASSOCIATIONS: ICA, PBA
“We recognize our top-performing team members on a board in the lunch room every week, called ‘The Wow.' In addition, we have a ‘Wow’ lunch once a month for the four top performers over the previous four weeks.”

Shawn McGhee and Scot Robinson, owners of Pavo Salon Spa in Memphis, Tennessee. 
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Shawn McGhee and Scot Robinson, owners of Pavo Salon Spa in Memphis, Tennessee. 

 

PAVO SALON SPA
Memphis, TN
pavosalon.com
Scot Robinson and Shawn McGhee
SQUARE FEET:
4000; 2300    
TOTAL EMPLOYEES: 49
AVERAGE CUT & STYLE: $70
BEST‐SELLING RETAIL: Aveda 
COLOR: Aveda 
SKIN CARE: Aveda 
TECH SUPPORT: SalonBiz, Demandforce, Meet Your Stylist, Reach
ASSOCIATIONS: PBA
“We decided to spend more on marketing than ever before. We introduced a Valentine’s Day promotion to encourage referrals, followed by a Mother’s Day promotion to boost gift card sales. And, we completely digitized our referral program to make it touchless and accessible to all guests with the click of a button.”

Debra and Chuck Penzone, owners of Penzone Salons + Spas in Columbus, Ohio. 
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Debra and Chuck Penzone, owners of Penzone Salons + Spas in Columbus, Ohio. 

PENZONE SALONS+SPAS
Columbus, OH 
penzonesalons.com
Charles and Debbie Penzone
SQUARE FEET:
13000; 20000; 12000; 1100; 3000; 2500
TOTAL EMPLOYEES: 360
AVERAGE CUT & STYLE: $53
BEST‐SELLING RETAIL: Davines L'anza Alterna
COLOR: Schwarzkopf, Davines, Evo
SKIN CARE: Eminence, Jan Marini, Dr. Dennis Gross
NAIL CARE: OPI, Mazz, Hanna, Footlogix
TECH SUPPORT: SalonBiz, Salon Clouds  
ASSOCIATIONS: ICA, ISBN, PBA
“When we began carrying K18 Molecular Hair Repair Masks in mid-July, we also created a service where guests could receive the treatment in the chair and then leave with a try-it size of the mask. This service has added an additional $40,000 in sales, with more than 550 guests experiencing it in just 3 months.”

Philip Johnson, owner of Philip Johnson Salon and Spa. 
 -

Philip Johnson, owner of Philip Johnson Salon and Spa. 

PHILIP JOHNSON SALON AND SPA
St. Louis, MO
philipjohnsonsalon.com
Philip Shipman
SQUARE FEET:
2550     
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $46
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: CND,  Zoya 
TECH SUPPORT: SalonBiz, Demandforce, Reach, Snap Snip
ASSOCIATIONS: PBA 
“To help us retain current team members, we provided pay raises and added to the benefits offered to them with enrollment in a simple IRA. To recruit new team members, we designed all new recruitment marketing materials and updated our job descriptions to appeal more to the emotional aspects of the job.”

Help us celebrate the 2022 Class of the SALON TODAY 200 at an experiential dinner and awards ceremony at Data-Driven Salon Summit, May 15-16 in Nashville, Tennessee. Visit datadrivensalon.com for more information. 

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