Day 3: Celebrating the 2022 SALON TODAY 200

 

It's Day 3 of our 2022 SALON TODAY 200 announcements and we're thilled to introduce you to another 20 salon honorees and their hard-working teams. Ready to embrace change and the way they do business after the salon closures, they've been quick to rebuild their teams, client bases and sales. 

Check back tomorrow as we reveal another 20 salons!

ECCO SALON
Fitchburg, WI
eccosalon.com
Sarah Trent Lange
SQUARE FEET: 1865; 2045; 1645   
TOTAL EMPLOYEES: 46
AVERAGE CUT & STYLE: $50
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Meevo 2, Vish
ASSOCIATIONS: PBA 
“To address current and future labor concerns, we grew our apprentice program. This expands on our current training and onboarding program and offers an apprentice two years of on-the-job training while being paid.”

ELAN HAIR STUDIO
Sea Girt, NJ
elanhairstudionj.com
Kellie Johnson
SQUARE FEET: 3500     
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $94
BEST‐SELLING RETAIL: Oribe, Davines, Olaplex
COLOR: Redken, Pulp Riot 
SKIN CARE: Image Skincare  
TECH SUPPORT: Phorest, Green Circle Salons 
“Our goal was to make people feel safe. We made everything we could touchless. We cleaned out the salon to provide an open and clean feeling. We offered a private room for more compromised clients or people who were more fearful.”

ELEMENT 5 SALON
Charlotte, NC
Element5salon.com
Traci and William Hampton
SQUARE FEET: 2300; 1500    
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Aveda, Oribe 
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: SalonBiz,Demandforce
“In 2021 we decided to add another luxury product line to our retail offering. This has really helped increase our retail sales. There was one month where we almost doubled our retail sales due to adding the new products.”

ELEMENT SALON AND DAY SPA
Midland, MI
elementsalons.com
Michael Jones and Stephanie Jones
SQUARE FEET: 2300     
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $45
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: OPI 
TECH SUPPORT: Phorest, Vish  
“We switched to Phorest. The software is extremely easy to use and is truly ahead of the curve. For example, texting and email marketing is extremely simple, online booking is available and gift cards can be purchased online. We also designed an app for the App Store which has been a fan favorite for existing clients to manage their own appointments.”

ELEMENTS OF STYLE HAIR SALON
Eldersburg and Frederick, MD
elementsofstylesalon.com
Paris Cimino, Kim Walker, Dawn Miller, Jake Kissel
SQUARE FEET: 3000; 1690    
TOTAL EMPLOYEES: 45
AVERAGE CUT & STYLE: $50
BEST‐SELLING RETAIL: Redken; Pureology, Mizani
COLOR: Redken  
SKIN CARE: Bioelements, Farmhouse Fresh 
TECH SUPPORT: Envision, Meet Your Stylist, Tippy, Vish ASSOCIATIONS:  
“We decided to introduce ‘Meet Your Stylist.’ This is a quick, online quiz that will match guests up with their perfect stylist, taking the guesswork out of visiting a new salon. We’ve generated a virtual consultation platform with our stylists, first asking guests hair questions followed by submitting photos. Within 24 hours they’re contacted by a stylist via FaceTime, Zoom or social media video call.”

ELEMENTS SALON
Fernandina Beach, FL
elementsalonfl.com
Jessica Greene
SQUARE FEET: 1250     
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: SalonBiz  
ASSOCIATIONS: PBA 
“I spent thousands of dollars marketing holiday. Our holiday products could be found and purchased online, on the guests’ phones, on iPads at the stations and under our Google page. Holiday was a huge success, and by really digging in and focusing on these sales we helped with staff and guest retention.”

ELLE MARIE HAIR STUDIO
Mill Creek, WA 
ellemarie.com 
Lorry Green & Hollie Wesoloski
SQUARE FEET: 1600; 1400; 2500; 2500  
TOTAL EMPLOYEES: 92
AVERAGE CUT & STYLE: $67
BEST‐SELLING RETAIL: Redken, Pureology, Mizani
COLOR: Redken, Pulp Riot, Pravana
SKIN CARE: Hempz  
TECH SUPPORT: Envision 
ASSOCIATIONS: PBA, Green Circle Salons
“We incorporated front desk business training for beauty school students, the objective being that the student earns income while working the front desk. Upon completing cosmetology, transitioning into our Advanced Training program is seamless resulting in 20 new hairstylists.”

ERIC FISHER SALON
Wichita, KS
ericfishersalon.com
Eric & Mary Fisher
SQUARE FEET: 4000; 1500; 1500; 1500  
TOTAL EMPLOYEES: 90
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Aquage, Kérastase, Eleven 
COLOR: Goldwell, L'Oréal Professionnel, Pulp Riot
SKIN CARE: Image Skincare, Skinceuticals 
TECH SUPPORT: Phorest, Tippy 
“In an effort to ensure our team members weren’t too hard hit by the economic slowdown, we expanded our vacation pay up to three weeks, increased all commissions by 20% and refreshed the commission structure by adding more advantages—particularly for the stylists who have been with us for 20 years or more to reward their loyalty.”

FINE BELLA SALON
Avon Lake, OH 
finebella.com 
Sheri Hancock
SQUARE FEET: 2218     
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $48
BEST‐SELLING RETAIL: Davines, private label, Comfort Zone
COLOR: Davines; Scruples, Igora
SKIN CARE: Comfort Zone  
TECH SUPPORT: Phorest  
“At the end of 2020 I decided to put together a gift box for our top 10 clients and it was a huge hit, so I planned to do the same in 2021. This year I’ll be adding a $50 gift card for them to give a friend or family member. As the owner, I make sure I’m the one giving these gifts to the clients and expressing my sincere thankfulness for their business.”

FIVE SENSES SPA SALON & BARBERSHOP
Peoria, IL
FiveSensesSpaAndSalon.com
Paola Hinton
SQUARE FEET: 5000     
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $50
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: OPI
TECH SUPPORT: Meevo 2, Salon Clouds 
ASSOCIATIONS: PBA 
“Every week, we order healthy meals from a local woman-owned company. The meals offer well-balanced items with gluten-free options to promote good food choices and the cost is deducted from their paychecks. Now our team has healthy food options on busy workdays.”

FOURTEEN JAY
New York, NY
fourteenjay.com
Virginia Meyer and David Adams
SQUARE FEET: 1800     
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $145
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: None  
TECH SUPPORT: SalonBiz, Textel  
ASSOCIATIONS: ICA
“We’re turning our attention to extending our texture service menu and offering more luxury service categories like hand-tied extensions, wig and hair thinning. We have a trichologist on the team, along with a certified nutrition life coach, which will help us create more expanded service offerings and position ourselves as more of a lifestyle brand.”

GADABOUT SALON SPAS
Tucson, AZ 
gadabout.com
Jana and Frank Westerbeke
SQUARE FEET: 5400; 7000; 3121; 6000; 3300; 187000
TOTAL EMPLOYEES: 194
AVERAGE CUT & STYLE: $50
BEST‐SELLING RETAIL: Kerastase, R+Co, Sebastian
COLOR: Wella, Pulp Riot, Sunlights
SKIN CARE: Skin Authority, Comfort Zone, Revitalash
NAIL CARE: OPI, CND, Qtica
TECH SUPPORT: SalonBiz, Fonality, Trello, Tippy,Suretint 
ASSOCIATIONS: ICA, ISBN, ISPA and PBA
“Our Hair Education team took the opportunity to rewrite our entire curriculum to take our education/apprenticeship from a two-year program to self-paced and completable within 9 months. We also created a secondary education program for experienced service providers to join our team in a fast-track program.”

GARBO A SALON & SPA
Austin, TX 
garboasalon.com 
Marsha Power
SQUARE FEET: 2400; 1600    
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $62
BEST‐SELLING RETAIL: Aveda 
COLOR: Aveda 
SKIN CARE: Aveda 
NAIL CARE: OPI, CND
TECH SUPPORT: SalonBiz  
ASSOCIATIONS: PBA 
"Recruiting involved ads on Indeed and Modern Salon, updates to our website and creation of fliers with digital QR codes that led to our Google Forms application online. Clientele also are seeing shifts--we are pikcing up additional guests from salon closures like our neighbor and and long-time friend Avant Salon, as its owner retired in the last few months." 

GERVAIS SALON & DAY SPA
Eugene, OR 
gervaiseugene.com 
Sharah Madrone
SQUARE FEET: 4200; 3600    
TOTAL EMPLOYEES: 51
AVERAGE CUT & STYLE: $50
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: CND  
TECH SUPPORT: SalonBiz, Textel
ASSOCIATIONS: PBA
“Last fall, we offered 20% spa services for all healthcare workers. We did a weekly drawing for a free massage on Facebook where people could nominate someone. We have seen an increase in bookings, but mostly we’ve received a significant response from the community and guests offering gratitude and love.”

GILA RUT SALONS 
San Diego, CA 
gilarut.com
Keri Davis‐Duffy, Karla Lopez‐Martinez
SQUARE FEET: 2100 1900    
TOTAL EMPLOYEES: 55
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Aura  
ASSOCIATIONS: ICA, PBA 
With beauty schools in a holding pattern, we turned to virtual job fairs to hire more experienced, licensed stylists. We changed our onboarding cycle, which used to be every six weeks. Now, there is no cycle. We’re interviewing and hiring whenever we can, evolving our systems to meet our needs."

GINGER BAY SALON & SPA
St. Louis, MO 
gingerbay.com
Laura A Ortmann
SQUARE FEET: 10000; 3000    
TOTAL EMPLOYEES: 77
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda; Redken 
SKIN CARE: Aveda; Cosmedix; Murad
NAIL CARE: CND, OPI
TECH SUPPORT: Meevo 2, Textel, Emma
ASSOCIATIONS: ICA, PBA 
“In 2021, we’ve had more contests, lunches and team gifts than in the past 10 years. Best Halloween Costume and Ugliest Christmas Sweater turned into 3-day events, complete with lunch for the team and prizes for the winners. Team Appreciation Week was filled with gifts, fun contests and more food.”

GINGER VINE SALON
Lake Charles, LA
gingervinessalon.com
Allison Everage
SQUARE FEET: 1400     
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $55
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Aura  
 “We use texting campaigns to fill last-minute openings, which happen often. With COVID cases on the rise, we can get up to 4 clients a day canceling. Sending out these text blasts is an effective way to fill up these spots. We also reward our existing clients with $25 toward a service or product when they refer a friend.”

GLOW BEAUTY BOUTIQUE
Braintree, MA
glowbeautyb.com
Shelley North
SQUARE FEET: 1800     
TOTAL EMPLOYEES: 16 
SKIN CARE: Cln&drty, Control Correctives, Fur
TECH SUPPORT: Phorest, Canva  
ASSOCIATIONS: PBA, Green Circle Salons
“It has become an obsession to take a 19-year-old business and bit by bit change it into a faster-adapting salon that is now filtering all decisions through the KISS (keep it simple stupid) method. If it isn’t easy to explain, do, use or order, it’s not for us.”

GORDON SALON 
Chicago, IL 
gordonsalon.com
Pam and Tony Gordon
SQUARE FEET: 1950; 2050; 1450; 2200; 2500 
TOTAL EMPLOYEES: 65
AVERAGE CUT & STYLE: $74
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Zenoti  
ASSOCIATIONS: CC, ICA
“We adopted the concept of ‘Moonshot’ thinking. We read the book Measure What Matters by John Doerr, a story about how Intel, Google and other big companies use a concept called Objectives and Key Results, which are trajectory-changing goals that are big and bold. Shoot for the moon, and if you fall, you’ll land on the clouds.”
 

GRAEBER & COMPANY
Boise, ID
graeberandcompany.com
Shelby Bills & Odell England
SQUARE FEET: 4600     
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $45
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: SalonBiz, Salon Scale  
ASSOCIATIONS: PBA, Green Circle Salons
“We find our guests have more flexibility in their lives and saw an opportunity to promote last-minute appointments. Instead of discounting an appointment, we offer a service with an add-on at a discount. We’re eating the cost of the treatment, but the ‘discount’ doesn’t hurt the stylist and the guest experiences a new treatment they’ll want again.”

Help us celebrate the 2022 Class of the SALON TODAY 200 at an experiential dinner and awards ceremony at Data-Driven Salon Summit, May 15-16 in Nashville, Tennessee. Visit datadrivensalon.com for more information.