Stylists at Citrus Salon hard at work in Martinez, California. 
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Stylists at Citrus Salon hard at work in Martinez, California. 

Welcome back to our celebration of successful salon businesses with Day 2 of the unveiling of the 2022 SALON TODAY 200. 

The owners of these businesses got serious about cutting costs in 2021 and exploring new opportunities through education, technology and new hires to grow service and product sales in 2022. To gain your own momentum, take notes from their best practice strategies.

Check back as we celebrate 20 new honorees each day through February 18!

Dressing up at Bell Amore in Macomb, Michigan. 
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Dressing up at Bell Amore in Macomb, Michigan. 

BELL AMORE SALON 
Macomb, MI 
basalonmi.com 
Naomi Trotto 
SQUARE FEET:
1800     
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $126
BEST‐SELLING RETAIL: Eufora, Olaplex, Alkali
COLOR: Eufora, Pulp Riot 
TECH SUPPORT: Phorest, Tippy, Slack
ASSOCIATIONS: CC, PBA, Green Circle Salons
“We’re building a VIP experience room in our new salon space. Our bridal business recovered fantastically in 2021. We travel all over the state for brides, and now we’re excited to offer them a place to get ready and come to us to have a space for themselves. This room will offer revenue beyond the daily salon revenue.”

BELLA SALON & SPA
Chester Springs, PA
bellasalonandspa.org
Nina Childers
SQUARE FEET:
4000     
TOTAL EMPLOYEES: 33
AVERAGE CUT & STYLE: $53
BEST‐SELLING RETAIL: Oribe, Unite. Eufora
COLOR: Eufora, Redken 
SKIN CARE: Cosmedix  
TECH SUPPORT: Phorest, Meet Your Stylist, Reach  
ASSOCIATIONS: PBA, Green Circle Salons
“We’ve focused on showing off our team on social media for potential candidates to get to know who we are and how we operate. Using STAR interview techniques allows us to get a better read on potential employees, and we have started to track candidates in process in Asana to ensure no one falls through the cracks.”

BELLA STYLE SALON
Slidell, LA
mybellastyle.com
Jennifer Baudier
SQUARE FEET:
3800     
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $66
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Skinmedica  
TECH SUPPORT: Phorest  
ASSOCIATIONS: ICA, PBA 
“We hired an experienced extension stylist who brought her extensive knowledge in four different installation methods. She stepped right into a leadership role by teaching our team how to properly do a hair extension consultation and choose the proper method. This new service has increased our revenue by $122,000.”

Getting together to carve some pumpkins, the team from Blo in Raleigh, North Carolina.
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Getting together to carve some pumpkins, the team from Blo in Raleigh, North Carolina.

BLO
Raleigh, NC
justblo.com
Bryan Nunes
SQUARE FEET:
4,242     
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $45
BEST‐SELLING RETAIL: Redken, Pureology 
COLOR: Redken  
TECH SUPPORT: Rosy, Snap Snip   
“We switched to all LED lighting in the salon. Although this was a fairly significant cost in lights, I installed them all myself and saved us about $10K in labor. We reduced our electric bill by more than 50% and increased our profit percentage.” 

The team from Blondie's Salon and Spa in Columbus, Indiana. 
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The team from Blondie's Salon and Spa in Columbus, Indiana. 

BLONDIE’S SALON & SPA 
Columbus, IN
blondiescolumbus.com
Lindsey Babinec
SQUARE FEET:
2700     
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $35
BEST‐SELLING RETAIL: Davines, Milkshake, Depot
COLOR: Davines, Redken, Shades, Evo, Staino
SKIN CARE: Comfortzone, Pca Skin 
NAIL CARE: Comfortzone, OPI, DND
TECH SUPPORT: Meevo 2, Demandforce, Vish 
ASSOCIATIONS: PBA
“When shipping costs increased after the pandemic, we realized we were passing the cost of the product used to clients, but not the shipping, which was sometimes as much as $1 extra per item. We spent some time in early 2021 adding $1 to every item, including retail, in Vish. It was an insignificant amount in the clients’ eyes, but it had a huge impact on our business.”

BRIO SALON INC
Lethbridge, Alberta
briosalon.ca
Wayne & Heahter Tytula
SQUARE FEET:
6000     
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $50
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: Akzentz, Opi 
TECH SUPPORT: SalonBiz, Listen360  
“We rebuilt our level system and now have 12 stylist levels and 3 new talent levels. We recognize that everyone needs to see continual growth with obtainable goals and ongoing feedback. The fact that our previous master stylist team felt their career had “topped out” is bad on us. With the new level system, the sky really is the limit.”

Broome Street Society in New York artistically boards its windows during riots in 2020. 
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Broome Street Society in New York artistically boards its windows during riots in 2020. 

BROOME STREET SOCIETY
New York, NY
Broomestreetsociety.com
Andrea Hans & Josie Sanchez
SQUARE FEET:
3000     
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $137
BEST‐SELLING RETAIL: Davines  
COLOR: Davines, Pravana 
SKIN CARE: Davines  
TECH SUPPORT: Mindbody, Tippy  
ASSOCIATIONS: PBA, Green Circle Salons
“Working with third-party booking platforms can be tricky, but our partnership with ClassPass through MindBody has been a no-brainer. We are able to generate new-to-the-salon clients and have an excellent retention rate. We have rebooked over 100 clients in 2021 for cut and color services after their initial ClassPass blowout services.”

CAPPOLA BROKAW ART OF HAIR
Cheshire, CT
Cbartofhair.com
Patty Brokaw
SQUARE FEET:
1500     
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Oribe, Goldwell, Morrocanoil
COLOR: Goldwell, Redken 
SKIN CARE: Oribe, Moroccanoil 
TECH SUPPORT: Inspire by STX, Meevo 2, Salon Clouds Plus  
ASSOCIATIONS: PBA
“I believe that rebuilding retail has been more difficult than rebuilding client services. In order to bounce back, we worked closely with our sales reps to reinforce education, create stylist incentives and product promotions to increase sales. These efforts have been successful as our product sales have increased 13% from this time last year.”

The team from Centre Salons and Spas in Arvada, Colorado, recruiting at a local cosmetology school. 
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The team from Centre Salons and Spas in Arvada, Colorado, recruiting at a local cosmetology school. 

CENTRE SALONS AND SPAS
Arvada, CO
centresalons.com
Jim Pacifico and Keli Kenyon
SQUARE FEET:
3048, 3320, 2100, 2731  
TOTAL EMPLOYEES: 60
AVERAGE CUT & STYLE: $60
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: Jessica Cosmetics  
TECH SUPPORT: SalonBiz
“We borrowed the ‘culture compass’ idea from Estee Lauder and gave the team 20-30 words to choose from or add to. Now we have a word cloud we’ve created that hangs in each location so everyone can look at those words and use them to hold each other.”

CHARLOTTE THOMAS SALON
Phoenixville, PA
charlottethomassalon.com
Nina Childers
SQUARE FEET:
3000     
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $53
BEST‐SELLING RETAIL: Oribe, Unite, Eufora
COLOR: Eufora, Redken 
TECH SUPPORT: Phorest , Meet Your Stylist, Reach
ASSOCIATIONS: PBA, Green Circle Salons
“As the owner, I enrolled in and completed the Goldman Sachs 10,000 small business program, which allowed me to grow a network of like-minded entrepreneurs in various other fields. This has helped me to broaden my business acumen and grow my company in ways I never would’ve thought possible.”

Candice Giatto, owner of Citrus Salon in Martinez, California. 
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Candice Giatto, owner of Citrus Salon in Martinez, California. 

CITRUS SALON
Martinez, CA
citrus‐salon.com
Candice Gliatto
SQUARE FEET:
3400     
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $80
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Zenoti   
ASSOCIATIONS: PBA, green Circle Salons
“Money is no longer the most motivating form of benefit—schedule flexibility is. We allow stylists with more seniority to move to a weekday schedule and created an opportunity for newer stylists to earn new schedule options through their performance. This has been the single-most effective incentive we’ve ever offered.”

Owner Raphael Azran prepares a home color kit at Colour Lab in Toronto, Ontario. 
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Owner Raphael Azran prepares a home color kit at Colour Lab in Toronto, Ontario. 

COLOUR LAB  
Toronto, Ontario
colourlabsalon.ca 
Raphael Azran
SQUARE FEET:
200     
TOTAL EMPLOYEES: 3
AVERAGE CUT & STYLE: $100
BEST‐SELLING RETAIL: Oribe, Goldwell, Tangle Teezer
COLOR: Goldwell  
SKIN CARE: Amandine Sol Botanical,s James Read 
TECH SUPPORT: Vagaro, Thrivo 
“Our profit margins on Colour Kits are more favorable in comparison to in-salon services—70% to 60% respectively—and clients love the convenience and flexibility of color on the go that was made possible by utilizing Thrivo’s Omni1 technology.”

The team from Craig Berns Salon Spa in Delafield, Wisconsin. 
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The team from Craig Berns Salon Spa in Delafield, Wisconsin. 

CRAIG BERNS SALON SPA 
Delafield, WI 
craigberns.com
Craig and Mary Beth Berns, Stacy and Ryan Moore
SQUARE FEET:
3200     
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $65
BEST‐SELLING RETAIL: Aveda, Oribe, Iles Formula
COLOR: Aveda  
SKIN CARE: Eminence Organics, Aveda 
NAIL CARE: CND 
TECH SUPPORT: Phorest, Meet Your Stylist, Reach, Vish
ASSOCIATIONS: PBA, Crown Extensions Studio
“We’ve started a new relationship with the area high school as the opportunity to start beauty school during the last year of high school. We have one ‘employee’ who’s  in her junior year and helps us with cleaning. We help her practice on a mannequin, and hope to see her after graduation.”

CROWN EXTENSION STUDIO
Colorado Springs, CO
crown.salon
Jenna Bowden
SQUARE FEET:
1900     
TOTAL EMPLOYEES: 5
BEST‐SELLING RETAIL: Kevin Murphy, Leaf & Flower, Bellami
COLOR: Kevin Murphy  
TECH SUPPORT: Vagaro  
“We have implemented a two-year education agreement. This legal document outlines that each employee must agree to a specified employment term and is required to pay back part of the investment in their education to Crown Extension Studio should they voluntarily end their employment early.”

CUSTOM CUT & STYLE 
Butler, PA
customcutstyle.net
Jamie L Claypoole
SQUARE FEET:
1680     
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $36
BEST‐SELLING RETAIL: Aveda 
COLOR: Aveda  
SKIN CARE: Aveda  
NAIL CARE: Morgan Taylor, CND 
TECH SUPPORT: SalonBiz, Reach  
ASSOCIATIONS: PBA
“We made a team goal of tracking our Rate Per Hour because tracking the productivity of our team is important. In 2017 our team RPH was $47, in 2020 it was $49 and in 2021 it was $52. This was engineered through strategic price increases as well as setting realistic time standards and productivity.”

D’AMETRIS Arvada, CO dametris.biz
Amy Metcalfe
SQUARE FEET:
1178     
TOTAL EMPLOYEES: 5
AVERAGE CUT & STYLE: $57
BEST‐SELLING RETAIL: Aveda, private label 
COLOR: Aveda  
TECH SUPPORT: SalonBiz, Meet Your Stylist, Reach, Salon Clouds
ASSOCIATIONS: PBA 
“We started executing our reinvention strategy in January 2021 with the vision of purchasing a commercial property for our salon in a new affluent market. From there, we implemented systems to control our resources, drive cost per hour and support the team to work in time standards. Today, we have more profit with less team and time to sell.”

DAVANTI SALONS AND SPA
Denton, TX
davantisalon.com
Tracee Herring
SQUARE FEET:
2000, 1100    
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $57
BEST‐SELLING RETAIL: Aveda 
COLOR: Aveda 
SKIN CARE: Aveda, Cosmedix 
NAIL CARE: Spa Ritual 
TECH SUPPORT: Aura, Vish  
ASSOCIATIONS: PBA 
“We now have a best practice of someone from the leadership team personally connecting with every member of our team at least once every two weeks. We’ve found previously that when a team member was having problems, a meeting with a team leader would result in changed behavior in immediate improvement but would wane without structured follow-up resulting in a lapse in the success behavior.”

The team from DeCola Salon in Exton, Pennsylvania. 
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The team from DeCola Salon in Exton, Pennsylvania. 

DECOLA SALON
Exton, PA
decolasalon.com
Lou DeCola
SQUARE FEET:
4500     
TOTAL EMPLOYEES: 33
AVERAGE CUT & STYLE: $57
BEST‐SELLING RETAIL: Oribe, R+Co, Moroccanoil
COLOR: Duomo, Oligio, GK
TECH SUPPORT: Vagaro, Meet Your Stylist 
ASSOCIATIONS: PBA 
“The program I was most proud to implement was the Employer Assistance Program (EAP). Some of the highlights included are six in-person counseling sessions per year, 10 video peer support group sessions per year, access to phone support for legal issues and more.” 

 

DETLEV-LIFESTYLE SALON
Miami, FL
detlev.com
Detlev Gessner
SQUARE FEET:
2100     
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $75
BEST‐SELLING RETAIL: Aveda  
COLOR: Aveda  
SKIN CARE: Aveda  
TECH SUPPORT: Phorest, Meet Your Stylist  
ASSOCIATIONS: PBA, Green Circle Salons
“Rents in Miami increased 27% in just one year, so we brought in a mortgage company to show our team how to find an appropriate rent or find a house that matches their income. We’re going to educate them because nobody knows how to do that.”

Lisa Justiss and Candice Hammit, owners of DV8 The Salon in Grapevine, Texas. 
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Lisa Justiss and Candice Hammit, owners of DV8 The Salon in Grapevine, Texas. 

DV8 THE SALON 
Grapevine, TX dv8thesalon.net 
Lisa Justiss, Candice Hammit
SQUARE FEET:
5000     
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $74
BEST‐SELLING RETAIL: Kerastase  
COLOR: Color Space  
TECH SUPPORT: Aura, Meet Your Stylist
“The influx of transplants to our area has resulted in an average of 200 new clients per month for us. They’re finding us through Google reviews. We are top of SEO, updating our site often and plugging in keywords that will help potential clients find us. We’ve had more than 15,000 views of our web page from Google.”
 

Help us celebrate the 2022 Class of the SALON TODAY 200 at an experiential dinner and awards ceremony at Data-Driven Salon Summit, May 15-16 in Nashville, Tennessee. Visit datadrivensalon.com for more information. 

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