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SEARCHFrom immune health to intellectual wellbeing, America's definition of wellness is expanding, opening up exciting new service opportunities for salons and spas willing to embrace new wellness services.
After surveying more than 16,000 general population adults in the 50 largest cities in the United States, Mindbody releases its 2022 Wellness Index, one of the wellness industry's most extensive studies. This year, the study foresees great opportunity for growth in the industry as recent trends reveal the definition of wellness is evolving to be more inclusive of intellectural wellness, immune health, sexual wellness and more.
Some of the leading trends include:
From the inside out: Increased interest in immune health. In 2022, an increased focus on immune health is expected to continue, with one in five Americans having tried new services or treatments that supportun immune health and another 46% saying they are interested in trying those service moving forward.
Intellectual wellness: Your biggest asset. More than a quarter of Americans ranked inteleectual wellness--which encourage one to explore new concepts, enhance skills and challenge the mind--in the top three most important dimensions of wellness. However, only 50% of Amercians say they spend time on creativity and stimulating activities--allowing for much growth in this market.
Mental wellness is a top priority. Over a third of Americans ranked mental health as the most important dimension of wellness. About half of America agreed that the pandemic has negatively affected their mental wellbeing. In the past year, 37% of Americans have incorporated physical fitness into their routine to help support their mental wellbeing, while 14% have added yoga and 9% have added wellness treatments like acupuncture to their routines.
Sexual wellness is taboo no more. Sexual wellenss is a facet of wellbeing that's been historically kept behind closed doors--but it's time to break those doors wide open. From sex therapy to vaginal steaming to erectile dsyfunction treatments, the once-taboo topic is becoming mainstreatm and 32% of Americans are actively seeking information or resources to help them improve their sexual wellness or skills.
Facial exercises are the new burpees. Millennials are leading the way on this trend, with 36% reporting interest in or already participating in facial exercises. Nearly three in ten respondents already do or are interested in doing facial exercuses ti tibe their face muscles, like face yoga.
Pets and Wellness: Wellness isn't just for humans anymore. With 20% of U.S. households adopting a dog or cat since the beginning of COVID-19, consumers are on the lookout for pet-friendly wellness experiences. 41% of consumers are interested in going to pet-friendly salons or spas, with Gen Z and millennials expressing the most interest (over 50%) in pet-friendly establishments.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
Everything you need to know about client retention as a salon owner.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
