Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.
As a co author of Six-Figure Sales, Harry Wood walks stylists through his process for educating clients about retail which helps him bring in more than $60,000 a year in retail sales.
After years of struggling to achieve profitability in a large salon, Elisha Smith buys a boutique salon and shifts her focus to retail.
More than 50 percent of Jamie Cress's guests consistently purchase retail. In reviewing her retailing strategies, Cress shared an interesting tip for getting guests to share what they use at home, then she helps them edit their collection and supplement it.
Meet the 2019 SALON TODAY 200 honorees in Retail and Merchandising. These salons and spas know successful retail sales are the result of the entire team pulling their weight. Owners and managers plan promotions and create displays, service providers educate the client and make recommendations and the front desk closes the sales.
Boosting retail sales is the easiest way for salons to grow their profitability. These ST200 honorees have perfected their retail systems, meticulously trained staff members and designed competitions to keep team spirit alive.
Boosting retail sales is the easiest way for salons to grow their profitability. These ST200 honorees have perfected their retail systems, meticulously trained staff members and designed competitions to keep team spirit alive.
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