After battling health issues, Kelley Swing was determined to open an environmentally sustainable, organic salon. Her resulting Head Case Hair Studio has tapped into a growing demographic.
When it comes to clean beauty products, experts caution to beware of 'greenwashing' and to do your own research to determine what is in your products and how they are made. Innersense Organic Beauty's Greg Starkman points you to credible resources and talks about why this is a valuable market to tap into.
The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.
As a fully transparent brand, NEUMA easily moved through the regulatory compliance required to enter the EU market, which exceeds the U.S. in formulating without known irritants or suspected carcinogens.
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