marketing - Tagged Posts - Salon Today

10 Business Communication Tips to Take Back Control During COVID-19 Crisis

The World Health Organization's announcement about COVID-19 pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies often do not know what to do and how to communicate with customers, partners and even their own employees. The founder of the digital communication agency Blue Oceans PR share tips on how to manage this situation.

Beauty In Her Blood: An Industry Icon Reflects on a Beautiful Career

Joni Rae Russell has launched countless products and bolstered hundreds of brands. As she prepares to close her business and enjoy some well-deserved relaxation, we asked her to share her thoughts on a life in beauty.

Operating Independently? Let Software Guide Your Business

The secret to keeping your clients happy in your chair and out of the salon!

Small Business Saturday Ideas for Salons and Spas

Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.

Salon Leadership Series Part 1: Leaders Are Influencers

Be Inspired Salon's Kati Whitledge shares ideas on how leaders can be influencers, starting with visualizing where they are now and where they want to be in five years.

Top Tips for Recruiting Beauty School Students

One of the best ways to grow your own team is to hire them right out of school and train them in your systems, but how do you get your salon in front of graduating students? Be Inspired's Kati Whitledge offers some key tips for networking with your local cosmetology schools.

Smart Marketing Tips for Salons

Money Mailer's Jane Massey shows salons how to increase client traffic and retention through direct mail strategies.

OWNER TO OWNER: Lords & Ladies Has Found the Perfect Consistency Equation. It’s Called MEME.

MEME is Lords & Ladies Salon’s acronym for management, education, marketing and environment. It’s also the rock-solid foundation on which Lords & Ladies Owner Terry Derr has built his successful, seven-location business in Pennsylvania.

How-To Combine Salon Service & Retail Sales Techniques

"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."

How Salons Market a Milestone Anniversary

Juut Salonspas and Paris Parker develop successful marketing programs around significant business anniversaries, picking up honorary 2017 STAMP awards.