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Pravana's Intense Therapy Lightweight Healing Regimen

This three-piece hair care collection was inspired by the Intense Therapy Leave-In Treatment and delivers the same scent with healing benefits.

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BREAKING NEWS: Pravana Announces the Winners of "Show Us Your Vivids 2018"

This annual contest features top hair colorists competing for the title of the “Best Vivids” artist in the world. See the show-stopping winning looks, including a Star Student entry and a Fan Fave.

Pravana VIVIDS Crystals

Achieve prismatic dimension with just one shade in Pravana's VIVIDS Crystals collection. Inspired by healing crystals, the collection is unique in that if you apply the color to multi-level hair, you'll see true to tone dimension across levels 7-10 instead of one global color. The shades come in Aquamarine, Garnet, Jade, Rose Quartz, Sunstone and Purple Tourmaline.

John Miller Appointed VP of Sales and Education at Pravana

Henkel and Pravana announce John Miller as the new Vice President of Sales and Education at Pravana. Miller, an industry veteran of more than 29 years, will lead the Sales and Education teams through the next phase of the brand in partnership with Henkel Beauty Care.

ColorLush Demi-Color by Pravana

ColorLush is a demi-color by Pravana that's free of ammonia and MEA (monoethanolamine), and creates rich color that improves the integrity of the hair, leaving it feeling healthier, while imparting shine.

Modern Memo Exclusive: An Interview with Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional-North America

Mund has oversight of a large portfolio of brands that now includes Schwarzkopf Professional, Sexy Hair, Kenra Professional, Alterna, Pravana, and Joico.

Slideshow: ISSE 2018 in Long Beach, Onstage, in the Classroom, on the Show Floor

There is opportunity everywhere for learning, inspiration and connection at the International Salon and Spa Expo in Long Beach.

Pravana Promotion Gives Back to Beauty Changes Lives Foundation

PRAVANA is donating a portion of its sales from its best-selling NEVO Intense Therapy Leave-In Treatment to the Beauty Changes Lives Foundation. PRAVANA’s generosity translates into $17,000 raised to support the Foundation.

PRAVANA Vivids Mood Color

PRAVANA does it again! The creators of the creative color category have released heat activated temporary hair pigments. The three color changing formulas are available for a limited time only.

All Your Questions on Pravana's NEW VIVIDS Mood Color, Answered!

Pravana experts answer all of your must-know questions on their newest, and most mind-blowing innovation, VIVIDS Mood Color.