Aveda

Dare to Dream Helps Salon Professionals Discover Their Paths and Dare to Travel Them

When was the last time you took two full days to work on yourself? If this sounds like just what you need, Dare to Dream is the place to make it happen.

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Memo Exclusive: An Interview with Aveda's Global General Manager, Barbara De Laere

Next year, Aveda will celebrate forty years of putting earth first.  The brand continues to strengthen its commitment to environmental responsibility and sustainability.

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: 5 Areas of Expansion That Every Salon Should Explore

Here are five areas that are smart focuses for development in 2017.

SALON TODAY RECOMMENDS: 5 Salon Business Topics to Be Aware of in 2017

Business is always changing and salon owners need to know the next best practices if they don’t want to be left in the dust. Aveda Means Business has been sharing articles on the ways business is shifting between you and your staff, as well as you and your clients. These are the discussions to be involved in to stay ahead of the curve.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Leadership Changes at Aveda

Dominique Conseil, Aveda Global Brand President, to retire and Barbara De Laere appointed Senior Vice President, Global General Manager, Aveda.

A Motivational Movement: Story of the Daymaker

As his salon Juut SalonSpas celebrates its 30th anniversary, David Wagner and some of his team members reflect on the Daymaker movement that has kept their culture so strong.

Service Spotlight: Aveda's Tulasara Dual Exfoliation Peel at Spa Bleu, West Dundee, Illinois

Aveda’s New Dual Exfoliation Treatment isn’t the run-of-the-mill facial. And while it’s relaxing, it’s designed and marketed as more of a treatment. I’ll admit that anything that comes from nature, sans serious chemicals, I’m a bit of a skeptic of its performance. But after experiencing the Dual Exfoliation Treatment facial for myself, I’m a believer.

Aveda Introduces New Tulasara Wedding Masques Overnight

On January 1, Aveda presents the new Tulasara Wedding Masque Overnight, formulated to work at night while skin rests to reveal bright, wedding-day skin the following morning. Additionally, Wedding Masque Eye Overnight firms skin around the eyes for a more lifted look

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