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Albert Luiz's Winning Look at Miss USA Embraces Natural Texture

Farouk Systems Global Artist Albert Luiz was responsible for creating Kára McCullough's flawless look. He played up her natural texture by defining curls and adding volume and shine using CHI products and tools.

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Backstage at Miss USA Preliminaries with CHI

Before the Miss USA preliminary competition, CHI artists prepped all 51 contestants for the mainstage event.

LMCA Engineers Beauty Products License between Milady and Farouk Systems

Leading provider of beauty and wellness education names Farouk Systems as new licensee for student kits.

Farouk Systems' CHI Ellipse Collection

Farouk Systems launches four styling tools called CHI Ellipse. The unique oval-shaped barrels of these tools help hairstylists create natural wave patterns for their clients.

Memo Exclusive: An Interview with Farouk Shami of Farouk Systems

Farouk Systems, Inc., recently announced a joint venture with LG Household and Health Care, Ltd., a South Korean multinational company.

Farouk's New CHI Deep Brilliance Olive & Monoi Line Nourishes Chemically-Treated Textured Hair

Farouk Systems Inc. presents new CHI Deep Brilliance Olive & Monoi, a hair care line and relaxer system enriched with olive oil and monoi oil to moisturize and nourish chemically treated, textured hair and protect strands from thermal damage.

Farouk Systems, Inc. Achieves Important International Certification

Farouk Systems, Inc. was awarded certification to the European Federation for Cosmetic Ingredients’ Good Manufacturing Practice Standard.

Farouk Systems Forms New Venture with South Korean Corporation

Farouk Systems, Inc., announces a joint venture with LG Household and Health Care, Ltd.

Farouk Systems Presents the CHI Rose Hip Oil Color Nurture Line

Roses are red, color fading is through! Farouk Systems Inc. launches the CHI Rose Hip Oil Color Nurture Line, a color maintenance system enriched with Rose Hip Oil, antioxidants and low PH levels.

CHI Dry Conditioner

CHI Dry Conditioner is a waterless conditioning spray that smoothes and softens hair, while adding shine and luster for healthier more manageable styles in between shampoos.Dry Conditioner protects and maintains hair’s strength and ...