Seattle's Gene Juarez Salons and Spas partners with Ouidad, bringing a new level of curly hair cutting expertise to the styling team. At the same time, the salon company's marketing team leverages window signage, email newsletters, shelf talkers, brochures, and social media to communicate the new expertise to guests.
When Scott Missad assumed ownership of the Gene Juarez Salons & Spas, with nine locations and an academy in Seattle, Washington, he knew he was gaining a revered brand and a fantastic team of employees. But as the co-leader of Strictly ...
The Profitability Project coaches discuss the challenges and opportunities of two salon business models, then introduce you to an own who successfully made the transition.
FRANK GAMBUZZA AND SCOTT MISSAD DEMONSTRATE A SIMPLE PROGRAM FOR TURNING LOYAL GUESTS INTO VALUABLE AMBASSADORS FOR YOUR BRAND.
Frank Gambuzza and Scott Missad show you a simple program for turning your loyal guests into valuable ambassadors for your brand.
In this month's Profitability Project, Frank Gambuzza and Scott Missad share the details behind a successful in-salon mentoring program.
The Profitability Project's Frank Gambuzza and Scott Missad show you how to avoid slow sales in January and February by tying winter incentives to holiday sales.
The fundamental mistake that many salon owners make when it comes to retail is they assume the more inventory they carry, the more they will sell.
For a salon business, continually gaining new clients is important, but the simplest, cleanest, most profitable way to really grow your company is to maximize your existing client base.
In their first Profitability Project podcast, Frank Gambuzza and Scott Missad talks about the importance of clearly establishing a brand and using it to manage your salon business.
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