Fifty Shades of GreyImpressionsMequon, WisconsinOwned by: Kitty TierneyKitty Tierney knew that the release of Fifty Shades of Grey would attract the attention of her target market, so she partnered with her local theater to air the movie two ...
Way to Say I DoThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneIn the last quarter of 2014, The Charles Penzone Salons decided to refresh their bridal presence in the marketplace. They started by designing a bridal ...
Summer Beauty CocktailJillian Grace SalonWest Grove, PennsylvaniaOwned by: Jillian TuskwethTo counteract the summer sales slump, Jillian Tuskweth launched a summer service promotion with a fun seasonal message: “Enjoy a summer beauty ...
Lunch with UsSalon RootzMedina, OhioOwned by: Jen Tryon and Sheila BarcoLast year in a marketing meeting, the Salon Rootz owners and their team brainstormed about a continuous lull the salon experienced for its newer service providers between11 ...
Cherish a MomentThe Black Cat Salon and SpaKailua, HawaiiOwned by: Katy Gassaway and Jentry PetzoldWhen the Black Cat first opened its doors, the owners would leave business cards with some of their favorite quotes wherever they ...
Graffiti MuralPlanet SalonLos Angeles, CaliforniaOwned by: Ginger BoyleWhen Ginger Boyle allowed street artist Alec Monopoly to paint a mural on the side of her salon, which is prominently visible on Melrose Avenue in Los Angeles, she never ...
The Godfather’s HaircutThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneWhen the founder of The Charles Penzone Salons came out of retirement to cut his godson’s hair, the staff knew they needed to capture ...
Halloween ContestSalon Art-TiffEphrata, PennsylvaniaOwner: Sue BurkholderEvery Halloween, the team at Salon Art-Tiff dresses up and enjoys a big potluck lunch and clients vote on their favorite costume. “Our staff really gets into it, and ...
Irrefutable Laws of LeadershipSalon ConcreteRed Bank, New JerseyOwned by: Christine ZilinskiDuring the past year, Christine Zilinski embarked on an intense training program through leadership expert John Maxwell. As a result, she discovered her ...
Tips and TrendsModern Concepts SalonAshburn, VirginiaOwned by: Cathleen Jefferson and Anna Michelle JacksonModern Concepts Salon’s tagline is,“Where You Always Love Your Hair,” and the team helps that cause by maintaining a ...
