The Data-Driven Salon Summit hosted by SALON TODAY and ZeeZor amassed leading salon and spa owners in Atlanta in late May. The summit inspired attendees to grow their businesses by analyzing their performance data and sharing best business practices.
Before hitting the stage at the Data-Driven Salon Summit, Emory University’s Benn Konsynski, Ph.D., gives us a glimpse at the technological capabilities that are emerging and how that can impact salons.
At the first Data-Driven Salon Summit, salon owners dig deep and share the stories of how they use data in their businesses, helping all owners to grow.
This technology can take a texting conversation and reply with artificial intelligence, making communication easier between clients and salons.
In order to strengthen their culture at Gadabout SalonSpas, Frank and Jana Westerbeke strive to understand how each person on their team processes information. To do that they utilize the True Colors personality assessment too.
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
Examining frequency rates of spa guests leads Gene Juarez CEO Scott Missad and his management team to design a membership program that significantly boosts the operation's spa service sales.
The Data-Driven Salon Event, which will be held June 25-26 in Atlanta, will help salon owners understand their numbers and leverage them to grow their businesses, motivate their teams, engage their clients, and build a stronger salon culture.