Salon Management

Growth Stimulus: Four Beauty Leaders Showcase How Necessity Led Them to Entrepreneurialism

Necessity is the Mother of Invention, and never has that been more true than during the pandemic. Salon owners are looking at their businesses with a sharp new eye, and teams are exploring innovative ideas that take their beauty brands in exciting new directions.

In four mini case studies, four salon leaders share how necessity caused them to reinvent their salon businesses, and how that is leading to exciting new growth possibilities:

• When her salon was shut down in 2020, Allure Designs in Beauty’s Shelly Malizola developed at-home spa kits for her clientele during the pandemic. That activity led her to launch The Beauty Cloud, which provides accessible esthetics, superior products and better skin education to women across the globe.
• When a health crisis prompted Head Case Hair Studio’s Kelley Swing to investigate clean beauty brands, she brought in the Danish line Natulique and became a distributor. Now, she’s partnering with other green beauty businesses to help salons become more environmentally sustainable through her coaching company She’s a Head Case.
• After suffering hair loss of her own, Lyndsay Maderis decided to take her passion for extensions to the next level by switching careers and becoming a stylist in 2014, eventually opening Thairapy PDX Extension Boutique and Specialty Salon in Portland, Oregon. Armed with training and extensions from Great Lengths, she and her team of five stylists are normalizing extensions and helping thousands provide beautiful results for their guests.
• As president of EvelineCharles Salons|Spas|Beauty MD|Academy, Lina Heath helped the company partner with a local distillery to ramp up production of a luxury, salon quality hand sanitizer during the pandemic—now the company is rolling out this and other beauty products to the consumer market.

Read each of their case studies, and see how it inspires you to examine new opportunities for your business and tap the entrepreneur within.

By Salon Today Magazine