Salon Today

March 2018

While a new client in the salon is silver, a retained one is gold. Salons that maintain a higher percentage of client retention have a predictable and consistent amount of revenue coming through their doors. Salon owners Heather Yurko, Matthew Khodayari and Sonya Gettinger reveal the retention, referral and prebooking strategies that keep their salon chairs humming productively and their team members striving to get loyal clients through the doors more frequently.

In this issue, SALON TODAY explores the ins and outs of three salon-membership programs; tours the new resource and education space at Gadabout SalonSpas and investigates the water issues plaguing salons around the country. Kelly Gorsuch, owner of two salons and four grooming establishments in Washington D.C. shows us how he divides his time; while Emory University’s Benn Konsynski offers a futuristic glimpse in how data and technology can shape the future of salon business.

This month’s cover model is Heather Yurko, owner of Neatbeat in Louisville, Kentucky. Photo by Madeline Thompson.

In This Issue


Positively Impacting People

Laurel Nelson | March 6, 2018

Hand-written notes and surprise messages left on cars or inside the lids of products make the clients at Neatbeat in Louisville, Kentucky, feel special. Check out Owner Heather Yurko's Positively Impacting People program.


What Appointment S-T-R-E-T-C-H-I-N-G Costs You

Laurel Nelson | February 22, 2018

Eufora's Joanne Magana calculates the cost of appointment stretching and arms owners, stylists and front desk personnel with scripts to aid in the prebooking process. A great lesson for your next staff meeting.


Personal Compass: Kelly Gorsuch

Karie Bennett | January 31, 2018

He owns and manages two salons and four grooming establishments, designs his own furniture and lighting and is a dedicated husband and father--somehow Kelly Gorsuch manages to pack more than 24 hours in his day.

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