Salon Today

September 2016

As you flex your marketing muscle for 2017, we have a September issue full of ideas that have been tried and tested by some of the savviest salons in the country. From Zano Salons’ teen client recruitment program to Salon Art-Tiff’s fun food truck events, these 39 winning ideas will attract new clients, celebrate loyal ones, and open up new growth opportunities in service and retail sales.

We also visit with Sheila Barco and Jennifer Tryon, owners of Salon Rootz in Medina, Ohio. With a marketing director on staff and two other team members focused on promotional efforts, they have built a marketing machine that’s helped them establish a name in the industry and fueled their sales growth year after year.

Plus, your first look at Serious Business 2017, and Ginger Bay takes us out to the ballgame on a culture-building retreat.

In This Issue

Article Salon Rootz owners (seated) Jennifer Tryon and Sheila Barco are surrounded by their marketing team, Vanessa Rutherford, Jennifer LeBlanc and Bobbie Gray. Photo by Jennifer Keaton.

Salon Rootz Builds a Marketing Machine

Stacey Soble | September 1, 2016

By assembling a team and making marketing a persistent effort, Salon Rootz continually attracts top talent and new clients to its national brand, picking up a few STAMP awards along the way.


SALON TOUR: Wonderland Beauty Parlor in NYC

Maggie Mulhern | September 1, 2016

MODERN recently stopped by the Wonderland Beauty Parlor in the Meatpacking distict of NYC and were treated to a tour from owner Michael Angelo (yes, his real name!) Check out this video to see a very special ...


Announcing the 2016 STAMP Honorees

Stacey Soble | August 31, 2016

SALON TODAY announces the 2016 honorees for STAMP, the Salon Today Annual Marketing Program. The marketing and promotion competition honors ideas in 22 competition categories covering traditional marketing, digital marketing, campaigns and branding.