Close
Salon Today

September 2016

As you flex your marketing muscle for 2017, we have a September issue full of ideas that have been tried and tested by some of the savviest salons in the country. From Zano Salons’ teen client recruitment program to Salon Art-Tiff’s fun food truck events, these 39 winning ideas will attract new clients, celebrate loyal ones, and open up new growth opportunities in service and retail sales.

We also visit with Sheila Barco and Jennifer Tryon, owners of Salon Rootz in Medina, Ohio. With a marketing director on staff and two other team members focused on promotional efforts, they have built a marketing machine that’s helped them establish a name in the industry and fueled their sales growth year after year.

Plus, your first look at Serious Business 2017, and Ginger Bay takes us out to the ballgame on a culture-building retreat.

In This Issue

Article Salon Rootz owners (seated) Jennifer Tryon and Sheila Barco are surrounded by their marketing team, Vanessa Rutherford, Jennifer LeBlanc and Bobbie Gray. Photo by Jennifer Keaton.
Article

Salon Rootz Builds a Marketing Machine

Stacey Soble | September 1, 2016

By assembling a team and making marketing a persistent effort, Salon Rootz continually attracts top talent and new clients to its national brand, picking up a few STAMP awards along the way.

Article
Article

SALON TOUR: Wonderland Beauty Parlor in NYC

Maggie Mulhern | September 1, 2016

MODERN recently stopped by the Wonderland Beauty Parlor in the Meatpacking distict of NYC and were treated to a tour from owner Michael Angelo (yes, his real name!) Check out this video to see a very special ...

Article
Article

Announcing the 2016 STAMP Honorees

Stacey Soble | August 31, 2016

SALON TODAY announces the 2016 honorees for STAMP, the Salon Today Annual Marketing Program. The marketing and promotion competition honors ideas in 22 competition categories covering traditional marketing, digital marketing, campaigns and branding.

Article
Article

Collaborative Competition

Stacey Soble | September 7, 2016

As the leaves start to brighten in the coming weeks, it’s the perfect time to start putting some preliminary marketing plans in place for 2017. For the fifth straight year, SALON TODAY is here to help with our STAMP (Salon Today’s ...

Article At Bliss Salon and Spa in Boca Raton, Florida, owner Sharon Overton uses the direct mail service Welcomemat to target new residents in her community.
Article

Putting Out the Welcomemat for New Clients

Stacey Soble | August 31, 2016

When it comes to attracting new clients, Sharon Overton, owner of Bliss Salon in Boca Raton, Florida, leverages Welcomemat, a direct mail service that helps small business owners target potential clients who have just moved into the ...

Article
Article

Culture Club: Take Us Out to the Ballgame

Stacey Soble | July 20, 2016

The team at Ginger Bay Salon & Spa in St. Louis, Missouri, are huge Cardinals baseball fans, and they show their support throughout the season. “We wear Cardinals gear for the home opener and certain playoff games and of course, when ...