Salon Management

10 Ways to Create a Memorable Salon Experience and Foster Client Retention

In the salon and spa world, creating a standout client experience isn’t just a nice-to-have—it’s what turns first-time visitors into loyal, long-term clients. It’s about the entire journey clients take with you from the moment they book to how they feel walking out the door.

Leading by Example with Heart and Humility

Once too intimidated to approach the salon's table at a career fair, Juan Mercado-Martini has grown into a six-figure stylist who manages Salon Blond's schedules, grows its client retention through exceptional service and oversees the business' social media presence to grow the brand.

Tips for Gathering Market Rental Rates in Your Area

Looking into leasing a new space for your salon, spa or barbershop business? Summit Salon Business Center's Lynn Chisholm offers tips for researching local rates so you are armed with information.

Brighten, Lighten and Tighten with Renew Dermal Solution

This two-step, customizable service developed by Tiffany Underwood at SkinCo targets wrinkles, texture and hyperpigmentation, while improving skin elasticity.

Recession-Proof Your Salon: A Guide to Thrive Through Economic Downturns

Concerned about how a slowdown could impact your salon? This Vagaro guide shares practical tips to help you maintain steady revenue, strengthen client relationships, and adapt your business model to thrive, even when the economy shifts.

Aura Salonware Announces AuraPay Capital

The new service empowers merchants using AuraPay, Aura's embedded payment processing, with convenient access to funds they can invest in their business.

Leading with Positivity and Purpose

Tapping into her background in education, Salon Manager Danielle Florestant develops the team, handles daily operations and elevates the culture at Hi Texture Hair Salon outside of Atlanta. As Florestant became the go-to authority on the salon floor, Owner India Bertin was able to step out from behind the chair and lead the business more strategically.

From Burnout to Purpose: How Saying Yes and Getting Uncomfortable Changed Everything

Owner and Stylist Mandy Pulse was burned out until an email and a trip to Cambodia changed her life. Now, her Global Stylist Scholarship is empowering individuals in developing countries to not only survive but thrive with a career in cosmetology.

How Net Promoter Scores Measure Client Loyalty and Help You Steer Your Business

Instead of client retention and online reviews, Kip Dodson relies on Net Promoter Scores to track client loyalty at A Moment's Peace Salon, identify gaps in the client experience, reward staff on customer feedback and continuously improve their service offerings.

A Dynamic Management Duo that Blends Business and Beauty

At Gray & Graham Salon, Abigail Higgins make the salon's marketing programs come to life while she keeps the operations humming each day, while Molly Meyers aids in hiring and training the team. This dynamic duo help Owner Abbie Crafton grow the business into the future.

A Spa Service for Those Who Need to Catch Some Zzzzzs

Sleep tourism is catching on, and PURE SPA is attracting the weary with its Good Sleep Therapy which combines traditional wellness rituals with modern sleep science. Check out this Service Spotlight.

Why Head Spa Services Are the Scalp-Care Trend Every Salon Should Explore

At MODERN SALON Boot Camp, stylist and suite owner Alyssa Salmon explained how offering head spa treatments—complete with scalp analysis, aromatherapy, and therapeutic massage—has helped her grow a new client base and meet the rising demand for wellness-focused salon services.

The Dirty Little Truths from Salon Secret Shoppers

Every salon aims to be a sanctuary of relaxation and transformation, yet many fall short in ways that may not be immediately visible. Enter the secret shopper—a discreet observer with a keen eye for detail, entrusted with the mission of revealing the untold truths behind salon doors. From the subtleties of professional conduct to the nuances of ambiance, explore common pitfalls and actionable insights that empower salon owners, managers, and staff to elevate their standards and performance.

Sponsored by Aura

A Systems-Based Leader

With a numbers mindset and an attention for detail, Operations Manager Kyla Bilancione is the perfect complement to Kelly Weary, the owner and a working stylist at Belle Ciel Salon in St. Johns, Florida. Find out how she helps the salon thrive.

A Salon-Grown Manager Who Leads with Heart

Having grown his professional career within the walls of Cloud 9 Salon and Spa, Nathan Dean has firsthand insight into client care, operations and the daily rhythm of a working salon. The salon's owner Kim Cloud (also his mother) is extremely proud to witness him grow the salon team and culture.

The Evolution of Commerical Leases and Its Impact on Small Business Owners

Without careful lease planning, salons can struggle to gain traction and ultimately maintain profitability, making it vital to seek favorable lease terms. Summit Salon Business Center's Lynn Chisholm helps you navigate these complex agreements.

The Client Retention Guidebook

Building your salon business is not just about driving new visits, it's also about retaining existing clients, as those repeat clients keep your business alive. What are the key metrics, and how do you measure? And most importantly, how can you improve?

Sponsored by Phorest