
Salon Management

A Can-Do Attitude and the Knack for Hiring Great Talent
In the first in our new Meet the Manager series, we meet Laran D'Estachio who has helped Owner Peter Evans grow the single location Stella Nova Spa Salon into three locations, while launching four Barrelli Barber locations.

Multi-Generational Management
The key to managing different generations within your team is meeting each one where they are at and finding ways to bridge the groups together. 360 Beauty Consulting's Allyson Hurley King talks you through it.

Award-Winning PMU Artist Nilima Lakhani Specializes in Advanced Lip Neutralization and Lip Blush Techniques
A leading permanent makeup artist brings expert-level lip enancement services to clients throughout the Atlanta metro area, offering specialized treatments for dark lip neutralization, lip blushing and lip correction.

Discovering Your Next Path
Maria Fontana helps you navigate the decision to exit or transition out of your beauty-based business while ensuring your personal growth remains a priority.

Devacurl Teaches You How to Work Those Waves, Curls and Coils Like a Boss
DevaCurl pioneered the art and craft of textured hair by emerging as one of the first companies to support pros with textured hair education, including the groundbreaking DevaCut™. Now the company is striding forward, offering a robust new educational program designed to enhance stylists’ skills in all things textured hair.
Sponsored by DevaCurl

Diving into Medspa Services Through a Unique Partnership
In November, Carissa Porter partnered with a nurse practitioner to expand her services to include injectables and wellness shots. In an interview with SALON TODAY, she shares how clients are responding and how the two businesses are growing together through the partnership.

Creating a Strong and Loyal Salon Culture
Building a strong culture requires constant cultivation by the salon owner. The Salon Code's Kelley Swing walks you through a number of areas you need to consider.

Finding Financial Balance
Illume Financial Strategies Kristin Stutz offers advice for balancing your business' success with your personal financial growth.

Is 'Recession Blonde' a Real Trend or Just TikTok Talk?
Tightening budgets and economic uncertainty is causing clients to look strategically at ways to maintain their blonde locks. Four stylists weigh in with their observations.
Resilient Beauty: How Salons Can Adapt and Thrive in Uncertain Economic Times
In times of economic instability, salon clients may change their spending habits, prioritizing essential services over luxury experiences, making it essential for beauty professionals to adapt. By implementing effective strategies and embracing innovative solutions, you can do more than survive by positioning your business to thrive long-term. In this comprehensive guide, explore practical ways to navigate through challenging times and maintain a successful business.
Sponsored by Aura

30 Days of Content Ideas for Extension Artists
Content shouldn’t be the thing that holds your career back, it should propel you forward.
Sponsored by Harper Ellis Hair Co

A Septic Disaster, Two Reliable Tools, One Courageous Owner and a Team of Unicorns
When a septic backup destroyed 90% of Soleil Salon and Spa, Owner Luisa G. Garcia combined a goal tracking system from Qnity and a performance app from Phorest to engage her team in the Unicorn Challenge, keeping them focused on goals instead of the chaos around them. Her inspiring story led us to award her with our SALON TODAY 200 Courage in Leadership Award.

Doing Good and Doing Good Business at the Same Time
Recognizing the ongoing mental and physical impact of childhood sexual abuse, Sport Clips partners with non-profit Saprea to help raise awareness of the issue, help more victims find healing and to equip parents with prevention tools to protect their children. The company has even incorporated Saprea resources into their employee benefit package.

The Coaches, Consultants and Business Resources Directory
Looking for some sound business advice or someone who can guide you as you grow your business to the next level? Check out or Coaches, Consultants and Business Resources Directory; compare and contrast the different experts available, and sample their advise in our engaging Q&A section.

Measure What You Market: Leveraging Analytics to Drive Success for Your Salon
Unlock the secrets to your salon’s marketing success with a deep dive into key performance indicators (KPIs). Discover how understanding these powerful metrics can elevate your brand recognition, deepen client engagement, and boost revenue. With practical insights and actionable strategies, this guide empowers you to transform your salon marketing efforts, stay ahead of the competition, and resonate with your target audience.
Sponsored by Aura

In Uncertain Times, This is Your Opportunity to Make it Certain
Coming off her rousing presentation at Data-Driven, Salon Cadence's Ronit Enos shares 7 key moves that can help you grow your company with confidence.

Future Focused: Phorest Tools Drive Salon Growth
Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest




