Salon Management
Lavish's Life Stylist Boosts Retail Sales
Kristi Brehm, owner of Lavish in Webster, Texas is serious about retail. She’s removed her front desk in order to get staff out on the floor, greeting clients and assisting them. She conducts weekly product focus classes with her team so ...
by Stacey Soble
Marketing Basics: Follow Your Plan, Avoid Shiny Objects
If you don’t have a marketing plan, create one - then come back and read this post. It can be asimple plan (a few simple goals and a few simple action items to reach each goal).Now, think about your marketing plan every time an opportunity ...
by Zane Hagy
5 Tips For A Successful Beauty Launch from L.A. Hair's Jonathan Antin
For salon owners and stylists considering launching their own product line, the new reality series L.A. Hair will be of particular interest. On the show, entrepreneur and celebrity stylist Jonathan Antin offered valuable business advice with ...
Who Comes First, Your Client or Your Employee?
Every business owner knows you need both employees and customers to survive, but when it comes to prioritizing in order of importance, who comes first—the employees or the customers? Of course, most would argue the customer always comes ...
by Stacey Soble
Virtual Network Computing at Charles Penzone
With a six-location operation headquartered in Powell, Ohio, Charles Penzone Salons depends on VNC Viewer to minimize problem-solving downtime when computer issues arise. This virtual network computing (VNC) technology allows Penzone’s IT ...
by Stacey Soble
Save the Date: PBA Executive Summit in Scottsdale, Dec. 3-4, 2015
The Professional Beauty Association (PBA) will be hosting the PBA Executive Summit taking place on Thursday, December 3 - Friday, December 4, 2015 in Scottsdale, Ariz. This two-day event is designed exclusively for upper-level management and ...
by Anne Moratto
Soothe Massage On-Demand Service and App Now Available in Chicago
Chicago residents can finally relax knowing that Soothe massage-on-demand service is now available to deliver welcome relief to sore, aching muscles and joints. Soothe is a new mobile service and app that allows clients to book a same-day ...
by Anne Moratto
Paul Mitchell Business Revolution: Advice from John Paul and Michaeline DeJoria
The first Paul Mitchell Business rEvolution conference is underway, focusing on developing salon owners, independent stylists and sales professionals to become successful entrepreneurs and business people. Taking place in Las Vegas, NV at ...
by Anne Moratto
The Third Place and Subliminal Messaging
The salon of the future will not survive on hair services alone. It will have to be supplemented with other reasons the consumer will want to visit. We need to ensure that consumers view our businesses as “The Third Place.” Your home ...
by Stacey Soble
How to Gain Your Team's Emotional Commitment
Great leaders, including salon owners and managers, realize in order to get people follow them, they have to turn what’s important to them into a compelling cause for others to follow.How do you do that? Find out what’s most ...
by Stacey Soble
Verb Products Launches Ghost Hairspray
For weightless, medium hold and brushable texture, Verb is launching its Ghost Hairspray in September 2015.
by Lauren Quick
Progressions Salon Launches Back-to-School Backpack Drive to Benefit the National Center for Children and Families
Progressions salon spa store in Rockville, Maryland, is sponsoring a Back-to-School Backpack Drive to benefit The National Center for Children and Families in Bethesda, Maryland. Progressions will be collecting age appropriate school supplies ...
5 Strategies to Improve Your Male Clients' Salon Experience
This summer, men are looking for versatile styles and a convenient salon experience that won’t slow them down.
Media Relations: The Lost Art of the Press Release
One of the most often overlooked promotional opportunities is the press release. They can be mildly intimidating to those who haven’t written them in the past, or for those who don’t have anexisting relationship with someone in the ...
by Zane Hagy
Rental Realities: A First Look
As publisher of the Modern Salon, SALON TODAY and First Chair magazines and online platforms, MODERN SALON Media is unique in covering and working with all segments of the professional salon industry—from cosmetology students to stylists ...
by Stacey Soble
The New Tools of the Trade
Move over shears, blowdryers and color brushes! Technology is arming stylists and owners with a whole array of tools—from Apple watches to selfie stations to management apps to build a stronger salon business.For Salon Today's ...
by Stacey Soble
How to Use Your Website to Boost Email Marketing
To make the most of your e-marketing you need subscribers – the more the merrier. In the final part of a three-blog series on ways to boost your database, Paul Tate of Shortcuts outlines the wonders of the website as a way to increase the ...
by Stacey Soble