KPIS: A Roadmap to Wherever You Want to Go
Determining the Key Performance Indicators you want to focus on is the first step in growing your business. Zane Hagy walks you through the process.
by Zane Hagy
Zane Hagy
Contributor
Zane Hagy is a PR and marketing guy with some atypical ideas. Zane’s niche is in the beauty industry, finding simple solutions to complex problems. Zane currently works with more than 30 beauty industry clients, including Intercoiffure America / Canada.
Post Pandemic Culture: Chasing Change or Driving Change, It's Your Choice
Beauty PR and Marketing Expert Zane Hagy helps you see where your world may be changing, so you can more easily change with it.
by Zane Hagy
Managing Your Brand through Covid-19 and Beyond
As the public cautiously watches the spread of the Coronavirus, PR Guru Zane Hagy urges salons to begin to form a crisis plan for their brand.
by Zane Hagy
Be a Black Sheep
When it comes to your own brand and services, don't be afraid to stray from the rest of the herd. Zane Hagy's latest blog shows you why you should be a black sheep.
by Zane Hagy
Send Out Some Mystery Shoppers
Do you really understand what the client experience is like in your salon? Marketing Expert Zane Hagy suggests there's a simple way to find out by sending out mystery shoppers, and it's simpler than you might think.
by Zane Hagy
Herd Those Cats (Or, Collect Those Social Media Logins)
Sometimes the best advice is something you already know. Marketing expert Zane Hagy drops in a valuable reminder of the importance of saving and storing your social media passwords.
by Zane Hagy
Don't Market to Yourself
It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.
by Zane Hagy
Instagrammable Moments in 5 Easy Steps
Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.
by Zane Hagy
11 Points to Consider when Raising Your Prices
I’m constantly approached by salons and booth rental stylists who tell me they need to raise their prices, but they’re simply afraid to. As a stylist or salon owner, why on Earth are you afraid to raise your prices? You are buying ...
by Zane Hagy
Communicating in Times of Crisis
Crises happen. We try not to run with scissors, we dot the i’s, we cross the t’s, we are careful about what’s in the background when we take our selfies — but when we’re least expecting it, crises can happen.When a ...
by Zane Hagy
Every Client is the Most Important Client You'll Ever Have
We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There are also times that we would rather ...
by Zane Hagy
5 Reasons to Update that MySpace Page!
What? Did I just show myself as outdated by referencing MySpace in a current article? Well, it’s still out there, along with dozens of other social media outlets and online tools you’ve used in the past. Do a quick online search ...
by Zane Hagy
Marketing Basics: Follow Your Plan, Avoid Shiny Objects
If you don’t have a marketing plan, create one - then come back and read this post. It can be asimple plan (a few simple goals and a few simple action items to reach each goal).Now, think about your marketing plan every time an opportunity ...
by Zane Hagy
Media Relations: The Lost Art of the Press Release
One of the most often overlooked promotional opportunities is the press release. They can be mildly intimidating to those who haven’t written them in the past, or for those who don’t have anexisting relationship with someone in the ...
by Zane Hagy
Pandora's Box of Social Media: 7 Things You Must Do
Odds are, everyone reading this has opened the Pandora’s Box of social media for their salon. It’s a mistake not to, because there are so many wonderful opportunities inside. However, oncethe box is open, you must be very careful to ...
by Zane Hagy